BODYARMOR adds Trae Young to athlete roster

Atlanta Hawks All-Star to be featured in brand activations, social content

BODYARMOR, a brand BA Sports Nutrition, Queens, N.Y., announced a partnership with Atlanta Hawks All-Star Trae Young as the brand’s newest athlete partner.

As part of the new partnership, Young will be featured in a variety of upcoming brand activations and social content. The basketball star also will appear in in-store and external advertising campaigns and help generate awareness for the brand in Atlanta and across the country.

Young joins the Team BODYARMOR roster, which includes James Harden, Megan Rapinoe, Mike Trout, Naomi Osaka, Donovan Mitchell and more.

Young joins the team at an exciting time in the brand’s history as today’s star athletes look for premium, better-for-you hydration choices. In August 2018, The Coca-Cola Co. acquired a minority ownership stake in BODYARMOR Sports Drink, making it the second largest shareholder in the company, and enabling BODYARMOR to accelerate its growth and challenge the market leaders within the category.

This past year, BODYARMOR was announced as the Official Sports Drink of Major League Soccer, beginning in 2020.

In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at Beverage Marketing Corporation delve into these trends and how they’re shaping the industry.

Food Safety Summit

The 2023 Food Safety Summit, held from May 8–11, was a highly anticipated event that brought together 2,700 industry professionals, researchers, policymakers, and experts in person and virtually from around the world to discuss the latest advancements and challenges in ensuring food safety. The Summit combined 1,200 in-person and 1,500 virtual participants who were able to learn together. The six insightful sessions that were live streamed during the Summit are now available on demand until May 2024.

Poll

Retail Coffee Segment

View Results

Poll Archive