Austin, Texas-based Nutrabolt, a global active health and wellness company, announced the addition of Chief Marketing Officer Robert Zajac, and Chief Growth Officer, Sabba Naserian to its executive team. Each highly accomplished leader takes a results-driven approach to innovation, and plays an integral role in pushing the company to its next phase of success, it says.

“With a sharp focus on consumer experience and strategic expansion, I’m confident that Robert’s expertise with highly-differentiated, well-known brands, and Sabba’s acclaimed strategic foresight will strengthen our leadership team, and drive Nutrabolt to achieve on our mission and vision,” said Doss Cunningham, chairman and CEO of Nutrabolt, in a statement. “I’m proud to have a world-class team around me, and I look forward to what we'll accomplish together.”

Zajac joins Nutrabolt with more than 20 years of global marketing experience leading high-performance brands, including almost five years with ESPN, and more than eight years in leadership roles with Nike. Most recently, Zajac served as senior vice president, global brand marketing and experience at Abercrombie & Fitch where he led the creation and launch of the company’s first new brand in more than a decade.

“With amazing talent, a dedication to innovation, and a true passion for our mission, the Brand Marketing teams at Nutrabolt have the opportunity to drive a consumer-centric approach for the company and connect our brands to culture and consumers better than anyone,” Zajac said in a statement.

As chief marketing officer, Zajac will level up the customer experience for Nutrabolt’s family of brands including C4 Energy, Cellucor, and XTEND, continue to drive creative innovation through existing and emerging platforms, and help accelerate growth across categories, products, and channels, the company notes.

From 2014-2016, Naserian served as Nutrabolt’s Vice President of Global Development, and the company is pleased to welcome back a sure cultural fit and known expansion expert, it says. Since 2016, she’s bolstered her expert resume with experience that ranges from creating a launching pad for new brands through her own agency, to serving in key growth roles with boutique agency Indelible, and senior leadership at Canopy Growth Corporation, it adds.

“This is an exciting time to be a part of Nutrabolt,” said Naserian, in a statement. “We’re laser focused on delivering positive human impact — not only through a portfolio that will optimize human potential — but also through partnerships that strengthen the commitment to our communities. I’m looking forward to contributing to the company’s future in a meaningful way.”

Naserian’s goals as Chief Growth Officer include expanding the business into new categories, continuing to round out the company's portfolio of products, and serving as a hands-on leader for the talented teammates at Nutrabolt, the company notes.

Both new leaders possess a passion for Nutrabolt's mission, and share in the company’s commitment to serve its people, communities, and the planet, it says. The addition of Zajac and Naserian reinforces Nutrabolt’s dedication to achieving long-term, strategic growth, and solidifying its position as The Human Performance Company, it adds.