BODYARMOR Sports Nutrition announced the launch of its first-ever rapid rehydration beverage: BODYARMOR Flash I.V.

Designed to deliver the latest in active hydration and functionality for consumers without compromising on taste, BODYARMOR Flash I.V. is scientifically formulated to balance carbohydrates and electrolytes for faster absorption and replenishment, the company says.

Developed with the same great-tasting, coconut water base as BODYARMOR Sports Drink, BODYARMOR Flash I.V. offers consumers the ability to refuel, replenish and recover with electrolytes, added functionality with zinc, vitamins B and C to support a healthy immune system, and the same BODYARMOR promise of no artificial flavors, sweeteners, or dyes, it notes.

“BODYARMOR transformed the sports drink category with its better-for-you hydration options and now we’re excited to do the same in rapid rehydration with BODYARMOR Flash I.V.,” said BODYARMOR Sports Nutrition CEO, Federico Muyshondt in a statement. “We’re always looking to innovate and provide consumers with hydration options they want and need, and we can’t wait to showcase our latest game-changer yet.”

Packaged in 20-ounce bottles, containing more than 2,200 mg of electrolytes, BODYARMOR Flash I.V. comes in four flavors: Grape, Strawberry Kiwi, Orange and Tropical Punch. New packaging for BODYARMOR Flash I.V. will feature vibrant flavor colors and highlight key functional benefits to create an eye-catching lineup at retail, the company says.

Currently in retail stores regionally, BODYARMOR Flash I.V. will be available in-stores nationwide and online at Amazon nationally in 2024, it says. In support of BODYARMOR Sport Nutrition’s first new product offering in more than two years, the brand will feature BODYARMOR Flash I.V. in a variety of social media extensions, OOH media, retail activations, and sampling events in local markets across the United States, it adds.