BODYARMOR is kicking off the year by introducing its latest innovation in the sports drink portfolio: BODYARMOR FLASH I.V. Caffeine Zero Sugar. 

The new BODYARMOR FLASH I.V. Caffeine Zero Sugar is available in-stores nationwide and online, and comes in two flavors: Pineapple Passionfruit and Watermelon Punch.

Pineapple Passionfruit is a bright, tropical blend that opens with bold pineapple sweetness and finishes with a tangy passionfruit kick, it notes. Watermelon Punch is a juicy burst of watermelon layered with a fruit punch twist that delivers bold flavor and a clean, refreshing finish without the sugar, it adds.

BODYARMOR FLASH I.V. Caffeine Zero Sugar builds on the proven performance of the FLASH I.V. line, delivering bold flavor and functional hydration, the company says. With 2,290 mg of electrolytes, natural flavors, no artificial sweeteners and zero sugar, the formula is enhanced with 95 mg of caffeine to help support alertness and focus. This latest innovation joins the FLASH I.V. portfolio alongside the ready-to-drink beverages and Hydration Boosters.

In support of BODYARMOR Sport Nutrition’s latest innovation, the brand will feature BODYARMOR FLASH I.V. Caffeine Zero Sugar in a variety of social media extensions, out-of-home media, retail activations and sampling events in local markets across the U.S.

In 2025, BODYARMOR rebranded with a new visual identity, first-ever brand icon, and bold, refreshed packaging, inspiring consumers and the next generation of athletes to “Choose Better,” the company says.