Fresh Vine Wine Inc., Minneapolis, announced the release of its Sauvignon Blanc, the sixth varietal in its expanding line up of premium wines. The newest varietal will be available throughout the United States. With this launch, Fresh Vine Wine also added nearly 2,770 new points of distribution (PODs) for its premium wines as the brand continues to draw critical acclaim.
“Our new Sauvignon Blanc enables us to add to one of the Top 5 selling varietals of wine in the U.S. and elegantly complements our growing product line. As we are appealing to the growing market of health-conscious consumers who value premium taste with our Fresh Vine Wine Varietals. As retailers add Sauvignon Blanc to their shelves, we expect to see PODs correspondingly increase,” said Rick Nechio, interim CEO of Fresh Vine Wine Inc. “The introduction of our latest varietal represents further progress in leveraging our rapidly expanding footprint aiding acceleration of our growth in the $69 billion wine category.
“Fresh Vine Wine’s Sauvignon Blanc is available now at retailers nationwide, at the two largest online wine markets, Vivino and wine.com, and on our website at www.freshvinewine.com,” he continued. “Sauvignon Blanc is always a summer-time favorite, so we feel the timing of this release is well-positioned to capitalize on our momentum with a seasonal favorite that will help grow our brand.”
Fresh Vine Wine’s Sauvignon Blanc is characterized by its light, golden straw color and aromas of key lime, fresh melon and California citrus blossoms, the company says. It has a juicy palette of white peach, ripe Meyer lemon, and pomelo as well as a finish of ruby red grapefruit. Fresh Vine Wine Sauvignon Blanc has just 98 calories, 0.1 gram of sugar, 2.8 carbs and an ABV of 12.5% on average for each 5-ounce glass.
Fresh Vine Wine’s vision is to be the leading wine choice in the emerging “Better For You” category, capitalizing on the trend toward healthier living that is sweeping the food and beverage industry, it notes. Fresh Vine Wine's strategy is to accelerate growth by amplifying its marketing, expanding its product offerings, and expanding its team. Fresh Vine Wine will continue to position its core brand lineup as an affordable luxury, between $14.99 and $22.99.