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Juicy Juice, a brand of Harvest Hill Beverage Co., Stamford, Conn., is adding three new better-for-you options to its portfolio: Fruitifuls Organic, Juicy Waters and Juicy Juice + Protein.
One sub-segment of RTD teas that seems to be appealing to the masses is kombucha — a tea that has been fermented with bacteria and yeast, and is rich with probiotics, antioxidants, amino acids and enzymes.
With an increased emphasis on health and wellness, the vibe in the beverage industry also speaks to the importance of “changing it up” by manufacturing products with functional ingredients, including the immune-boosting power of antioxidants.