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Home » Keywords: » better-for-you beverages

Items Tagged with 'better-for-you beverages'

ARTICLES

Orange Cream Coca Cola

2025 State of the Beverage Industry: Carbonated soft drinks market embraces functionality

CSDs meet evolving needs of consumers, from flavor to functionality
Chloe Alverson
Chloe Alverson
July 16, 2025

This year’s State of the Industry report on carbonated soft drinks highlights how the market is shifting to meet consumer preferences for flavorful, functional beverages. 


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Gorgie Energy Drink

2025 State of the Beverage Industry: Health consciousness influencing new age energy drink solutions

Consumers look to energy drink category for functional benefits
Sabetta-Lauren.jpg
Lauren Sabetta
July 8, 2025

This year’s State of the Industry report on energy drinks highlights that health and wellness trends continue to be factors driving the success of the category despite competition from other functional beverages.


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Bloom Pop

Bloom Nutrition launches Bloom Pop

New better-for-you soda available exclusively at Walmart
Staff Beverage Industry
July 1, 2025

Bloom Nutrition, Austin, Texas, announced the launch of its latest innovation: Bloom Pop, a better-for-you soda where bold, bubbly flavor meets real gut health benefits, the company says. 


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Zevia Strawberry Lemon Burst

Zevia Strawberry Lemon Burst

June 23, 2025

Zevia recently dropped its latest flavor: Strawberry Lemon Burst, a fusion of juicy strawberries and lemon. 


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Snoop Dogg Iconic Tonics.png

Snoop Dogg, Harmony Craft Beverages team up to launch Iconic Tonics

Brand platform committed to delivering premium, better-for-you functional drinks
Staff Beverage Industry
March 6, 2025

Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at redefining adult beverage alternatives.


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BloomPop_900.jpg

Bloom Nutrition enters modern soda category

Bloom Pop is a better-for-you, functional soda
Staff Beverage Industry
March 5, 2025

Bloom Pop is set to hit shelves around Labor Day 2025 across Walmart and other major retailers nationwide.


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RowdyMermaid_goGood mood soda beveragesodmoodsoda.png

Beverage-makers go beyond hydration, deliver on fortification trends

Better-for-you trends, among others, influence beverage fortification
Chloe Alverson
Chloe Alverson
November 13, 2024

Health considerations have impacted the beverage industry by way of fortified beverages. 


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Getty FMCG Gurus.jpg

FMCG Gurus Trend Watch: Hot & Soft Drinks in 2024

Rising prices impact how consumers approach indulgences
Kate Kehoe
August 7, 2024

There has been a rise in weekly consumption of hot coffee specialties, influenced by the current cost-of-living crisis driving consumers to seek affordable luxuries. Furthermore, there has been an impact from rising prices on luxury-related beverage categories and a shift toward more economical alternatives in the soft drink category.


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OLIPOP Functional soda brand

2024 State of the Beverage Industry: Flavor, functionality driving carbonated soft drinks

Consumers continue to prioritize great-tasting CSDs
Chloe Alverson
Chloe Alverson
July 9, 2024

This year’s State of the Industry report on carbonated soft drinks explores how flavor and functionality innovations entice consumers. 


Read More
ZOA Green Apple

2024 State of the Beverage Industry: Category loyalists, newcomers keep energy drink market thriving

Health consciousness, fitness influencing new age energy solutions
Sabetta-Lauren.jpg
Lauren Sabetta
July 8, 2024

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.


Read More
More Articles Tagged with 'better-for-you beverages'
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    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

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    Sweetening the Future for Dairy and Dairy-Alternative Beverages

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    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

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