Articles Tagged with ''better-for-you beverages''

As the energy drink market continues on its upward trajectory, today’s consumers are turning to the category for more than just a quick pick-me-up, prompting innovations that meet consumers’ broader health and wellness needs. 

This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional beverage space, it adds. 

The beverage industry has had an interesting start to 2026. Many of the trends shaping the market today feel familiar. 

As more states submit waiver for SNAP Food Restrictions, carbonated soft drink (CSD) brands are seeing the short-term impacts, based on Ibotta data. 

EY organization released its Consumer Beverage Survey, which found three major aspects are reshaping beverage choice and consumption behavior: health, digital engagement and generation shifts. 

Clean Ingredients Should Not Be Radical. They Should Be Expected.

poppi is returning as The Official Soda of the Lakers and reintroducing its limited-edition Lakers Grape flavor, available exclusively across Southern California.

Rosa Li, founder and CEO of wildwonder, shares the personal journey behind the founding of sparkling functional beverage brand. 

Demand for multifunctional drinks has prompted energy drinks and shots manufacturers to embrace trends that reach a broader consumer audience.