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Home » better-for-you beverages

Articles Tagged with ''better-for-you beverages''

a person reviewing a long thermal paper receipt in a grocery store.

SNAP Food Restriction waivers impacting soft drink sales

Ibotta insights suggest value approach can support consumer engagement following policy change
jessica Jacobsen
Jessica Jacobsen
April 20, 2026

As more states submit waiver for SNAP Food Restrictions, carbonated soft drink (CSD) brands are seeing the short-term impacts, based on Ibotta data. 


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REBBL CLEAR Protein

Survey finds beverage purchases increasingly influenced by health

EY Consumer Beverage Survey notes impact of digital influence, generation shifts
jessica Jacobsen
Jessica Jacobsen
March 19, 2026

EY organization released its Consumer Beverage Survey, which found three major aspects are reshaping beverage choice and consumption behavior: health, digital engagement and generation shifts. 


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family
Sponsored By
Plant Pop®

The Rise of Modern Soda: How Functional, Better-for-You Soft Drinks Are Reinventing the Category

March 18, 2026

Clean Ingredients Should Not Be Radical. They Should Be Expected.


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poppi Lakers Grape Can

poppi releases Lakers Grape variety

Staff Beverage Industry
December 5, 2025

poppi is returning as The Official Soda of the Lakers and reintroducing its limited-edition Lakers Grape flavor, available exclusively across Southern California.


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blackberry violet wildwonder

Wildwonder merges flavor, function and heritage

Sparkling functional beverage brand aims to be both approachable and accessible
Chloe Alverson
Chloe Alverson
November 4, 2025

Rosa Li, founder and CEO of wildwonder, shares the personal journey behind the founding of sparkling functional beverage brand. 


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alani nu energy drink

Energy drinks, shots market embraces innovation, functionality

With energy drinks expected to deliver more, beverage-makers work to attract consumers
Chloe Alverson
Chloe Alverson
July 21, 2025

Demand for multifunctional drinks has prompted energy drinks and shots manufacturers to embrace trends that reach a broader consumer audience. 


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Orange Cream Coca Cola

2025 State of the Beverage Industry: Carbonated soft drinks market embraces functionality

CSDs meet evolving needs of consumers, from flavor to functionality
Chloe Alverson
Chloe Alverson
July 16, 2025

This year’s State of the Industry report on carbonated soft drinks highlights how the market is shifting to meet consumer preferences for flavorful, functional beverages. 


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Gorgie Energy Drink

2025 State of the Beverage Industry: Health consciousness influencing new age energy drink solutions

Consumers look to energy drink category for functional benefits
Sabetta-Lauren.jpg
Lauren Sabetta
July 8, 2025

This year’s State of the Industry report on energy drinks highlights that health and wellness trends continue to be factors driving the success of the category despite competition from other functional beverages.


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Bloom Pop

Bloom Nutrition launches Bloom Pop

New better-for-you soda available exclusively at Walmart
Staff Beverage Industry
July 1, 2025

Bloom Nutrition, Austin, Texas, announced the launch of its latest innovation: Bloom Pop, a better-for-you soda where bold, bubbly flavor meets real gut health benefits, the company says. 


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Zevia Strawberry Lemon Burst

Zevia Strawberry Lemon Burst

June 23, 2025

Zevia recently dropped its latest flavor: Strawberry Lemon Burst, a fusion of juicy strawberries and lemon. 


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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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  • The image displays bottles of ready-to-drink iced coffee or latte beverages.
    Sponsored byVibrant Ingredients

    Preserving Coffee’s Complexity in the Age of Functional Beverages

  • family
    Sponsored byPlant Pop®

    The Rise of Modern Soda: How Functional, Better-for-You Soft Drinks Are Reinventing the Category

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April 29, 2026

2026 State of the Industry Series: Alcoholic Beverages

In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts S&D Insights LLC delve into these trends and how they’re shaping the industry.

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