GORGIE launches strategic investor campaign featuring Alix Earle, Jon Bon Jovi
New campaign emphasizes company's commitment to wellness, community and innovation
Better-for-you energy drink brand GORGIE launched a new strategic investor campaign spotlighting Alix Earle and Jon Bon Jovi. The campaign celebrates GORGIE’s momentum and shows two influential investors helping to shape the brand’s next phase of growth, it says.
Earle and Bon Jovi, both New Jersey natives and strategic investors, bring more than cultural influence — they provide valuable insight, brand-building expertise and entrepreneurial leadership as the brand continues its rapid national expansion, the company says. This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional beverage space, it adds.
“Alix and Jon represent two generations of entrepreneurial leadership and cultural influence,” said Michelle Cordeiro Grand, founder and CEO of GORGIE, in a statement. “Their partnership reflects our shared vision to redefine energy through better ingredients, authentic community and a brand consumers genuinely love.”
The campaign is set to roll out across digital, social, retail and earned media channels, reinforcing GORGIE’s ongoing retail expansion and growing presence in the modern energy marketplace, it notes.
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