Articles Tagged with ''better-for-you beverages''

This year’s State of the Industry report on carbonated soft drinks highlights how the market is shifting to meet consumer preferences for flavorful, functional beverages. 

This year’s State of the Industry report on energy drinks highlights that health and wellness trends continue to be factors driving the success of the category despite competition from other functional beverages.

Bloom Nutrition, Austin, Texas, announced the launch of its latest innovation: Bloom Pop, a better-for-you soda where bold, bubbly flavor meets real gut health benefits, the company says. 

Zevia recently dropped its latest flavor: Strawberry Lemon Burst, a fusion of juicy strawberries and lemon. 

Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at redefining adult beverage alternatives.

Bloom Pop is set to hit shelves around Labor Day 2025 across Walmart and other major retailers nationwide.

Health considerations have impacted the beverage industry by way of fortified beverages. 

There has been a rise in weekly consumption of hot coffee specialties, influenced by the current cost-of-living crisis driving consumers to seek affordable luxuries. Furthermore, there has been an impact from rising prices on luxury-related beverage categories and a shift toward more economical alternatives in the soft drink category.

This year’s State of the Industry report on carbonated soft drinks explores how flavor and functionality innovations entice consumers. 

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.