The Austin, Texas-based Bloom Nutrition has introduced Bloom Pop. Disrupting the modern soda beverage category, the better-for-you (BFY), fun and functional soda is full of flavor, the company shares. The news follows the success of the brand’s Sparkling Energy, which launched in July 2024.

Bloom Pop is set to hit shelves around Labor Day 2025 across Walmart and other major retailers nationwide. The beverage has 20 calories, 4 grams of sugar or less and supports gut health with a trademarked prebiotic backed by science. It will launch with five flavors, including Shirley Temple, Raspberry Lemon and Orange.

“What we do best at Bloom is reimagine wellness essentials with flavor and function,” said Mari Llewellyn, co-founder of Bloom, in a statement. “Made with a scientifically backed prebiotic and flavor we’ve perfected, Bloom Pop is our answer to what our fans feel the modern soda category is missing: a truly tasty and functional drink. We will continue to reach our community as we always have — by making it easier for them to bloom into their best selves.”

Bloom Pop prioritizes functionality, flavor and approachability the company is known for, it adds. The beverage rounds out its portfolio of wellness essentials and creates a holistic approach to everyday health.

“Building on our breakout wins in the beverage category and our strategic partnerships, we’re confident Bloom Pop will be a game changer,” said Greg LaVecchia, co-founder and CEO of Bloom, in a statement. “We plan to follow the same route to success as we did with Sparkling Energy — driving innovation and distribution while focusing on meeting the needs of our community.”

Bloom continues to redefine what wellness looks like for its core consumers, the company shares.

“Our partnership with Bloom is focused on driving beverage innovation and bringing Mari and Greg’s vision to life,” said Doss Cunningham, chairman and CEO of Nutrabolt, in a statement. “Bloom Pop is a prime example of what we can accomplish together and further solidifies Bloom’s leadership in the beverage category.”