As consumers’ definition of better-for-you evolves, beverage-makers broaden their use of functional ingredients to meet fortifications trends that support physical and mental well-being.
As consumers continue to prioritize gut health, the kefir segment is expected to surge. Lifeway Foods CEO Julie Smolyansky shares her thoughts on the state of the market.
Supergut, a leader in gut-health innovation, announced the launch of three new flavors of its GLP-1 Booster: Blood Orange, Raspberry Lemon and Watermelon Lime.
With health and wellness trends continuing to prompt innovation across beverage categories, experts highlight how the sports and recovery drink markets are catering to consumers’ evolving need states.