OLIPOP observes holiday season with wrapping paper, socks
Prebiotic soda brand embraces gift-giving with limited-edition launches

Heading into the holiday season, many consumers are on the hunt for the best gifts for their loved ones. What might not be top-of-mind, though, is giftwrap.
Prebiotic soda brand OLIPOP has consumers covered with its first-ever soda-scented wrapping paper. The brand is giving away the wrapping paper for free, along with a case of OLIPOP holiday 12-packs, “because crossing one more thing off the list (with a little nostalgia and fun) can go a long way,” it says.
The wrapping paper soda scents include three fan-favorite flavors in limited-edition holiday cans: Vintage Cola, Ginger Ale and Crisp Apple. OLIPOP will randomly select over one thousand fans to receive free limited-edition soda scented wrapping paper and a 12-pack of OLIPOP starting Dec. 8.
Fans can enter at drinkolipop.com/holidayhelper until Dec. 16 at midnight. Entrees can be submitted daily from 12 p.m. PST to midnight PST. Winners will be selected at random and notified within 24 hours, the brand adds.
OLIPOP also launched a collaboration with Clove, an award-winning footwear brand. The collab consisted of a limited-edition collection of OLI-Socks, which make an excellent stocking stuffer, it notes. The OLI-Socks are ribbed socks featuring playful, flavor-inspired embroidery designed for cute comfort around the clock, the brand says.
OLI-Socks are inspired by three OLIPOP fan-favorite flavors: Peaches & Cream, Classic Grape and Cherry Cola. Each pair of socks is designed “to make every outfit a little sweeter.” The quarter socks feature extra cushioning from heel to toe. OLI-Socks are available in a three-pair sock pack for $40 while supplies last on Clove’s website.
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