Shopper intelligence leader Catalina, St. Petersburg, Fla., has tapped into its Buyer Intelligence Platform to determine how the ongoing COVID-19 pandemic has impacted alcohol beverage purchases at grocery stores across the country for St. Patrick’s Day celebrations and how they are likely to fare in 2022.

On Nov. 24, Budweiser Zero is hosting “Zero Hour” at participating bars across the United States, giving consumers the option to try a complimentary Budweiser Zero from midnight to 1 a.m. local time. 

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., launched Real Magic at Christmas, a seasonal campaign that spotlights and celebrates the magic of community and togetherness. The multi-faceted campaign carries at its heart a simple message of festive joy and inclusion, reminding us that Real Magic is in the moments of connection we share with others.

This holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading cheer over holiday beers by offering consumers a chance to win a lifetime supply of Heineken beer. 

Inspired by being part of so many fans’ love stories, Dunkin’ debuted its first-ever, online wedding-themed pop-up shop, where select fans kicked off Valentine’s Day weekend with a Dunkin’ drive-thru wedding ceremony.

Smirnoff launched a series of giftable holiday puzzles featuring a hidden image that was revealed with puzzle completion, along with a coupon to order Smirnoff. 

Bacardi USA, Coral Gables, Fla., has teamed up with Social Studies to curate a festive décor kit to fuel the fun of creative cocktailing and table setting.

For only the second year, Budweiser is releasing limited-edition holiday cans based on the brewery’s traditional Budweiser Holiday Steins in four idyllic winter designs.

This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.

As the pandemic continues and people are encouraged to stay home this holiday season, New York-based Moët Hennessy USA's luxury wines and spirits brands is teaming up with celebrities to grant holiday wishes.