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Beverage NewsCarbonated Soft Drinks

Bloom Nutrition launches Bloom Pop

New better-for-you soda available exclusively at Walmart

By Staff Beverage Industry
Bloom Pop

(Image courtesy of Bloom Nutrition)

July 1, 2025

Bloom Nutrition, Austin, Texas, announced the launch of its latest innovation: Bloom Pop, a better-for-you soda where bold, bubbly flavor meets real gut health benefits, the company says. 

This release follows the record-breaking success of Bloom Sparkling Energy, which sold over 35 million cans in its first year and became the highest trialed energy drink on record according to Numerator, the company notes.

Available in five flavors — Shirley Temple, Classic Orange, Raspberry Lemonade, Strawberry Cream, and Watermelon Lime — Bloom Pop is formulated with just 3–4 grams of sugar, 20 calories, and no artificial ingredients or sweeteners. 

Each can delivers the nostalgic taste of soda and is powered by PreticX, a clinically backed prebiotic, to support gut health in a small-but-mighty 1-gram dose, according to the company. While many prebiotics require high doses and can lead to bloating or discomfort for some, PreticX works gently and efficiently to nourish the good bacteria in your gut, especially bifidobacteria, which play a key role in digestion, immunity, and metabolism, it says. 

“At Bloom, we believe in building a diverse portfolio of wellness products that are both effective and accessible,” said Mari Llewellyn, co-founder of Bloom Nutrition, in a statement. “Bloom Pop has been nearly 18 months in the making — giving us the time to perfect both taste and formula — and we couldn’t be more excited to share it with our community. This launch is a continuation of our mission to help people bloom into their best selves by making wellness feel good, taste great, and fit seamlessly into everyday life.”

Greg LaVecchia, co-founder and CEO of Bloom Nutrition, added: “Launching a better-for-you soda was a natural evolution for Bloom. We’ve never shied away from competitive categories, because that’s where the real opportunities live. With Bloom Pop, we set out to create the best product on the market and bring it to consumers at scale. Partnering with Walmart allows us to meet that moment and help define what the modern soda aisle should look like: functional, flavorful, and made for everyday life. We believe Bloom Pop won’t just stand out — it will drive the next wave of growth across the category.”

Bloom Pop is rolling out at all Walmart stores nationwide. 

KEYWORDS: better-for-you beverages prebiotics Soda

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