poppi is lacing up for another season with the Los Angeles Lakers. The better-for-you soda brand is returning as The Official Soda of the Lakers and reintroducing its limited-edition Lakers Grape flavor, available exclusively across Southern California. 

The drop builds on poppi’s continued momentum of tapping high-impact cultural moments and sports fandom to drive brand love and retail demand, the company says.

To further engage fans, poppi rolled out the “Walk the Tunnel, Win the Night” sweepstakes, offering prizes, including Lakers home-game tickets, a tunnel-walk experience and $1,000 for game-day style.