Dr Pepper, a brand of Keurig Dr Pepper, revealed the 2023 limited-edition flavor of the carbonated soft drink with the launch of Dr Pepper Hot Take, available exclusively to Pepper Perks members.

For the first time ever, MTN DEW has partnered with the iconic Airheads candy to infuse its Cherry flavor into the classic Halloween drink for this year’s mystery VOO-DEW flavor.

In celebration of its 125 year anniversary, Pepsi is officially ushering in its next era while honoring its storied legacy, as the brand’s new logo begins to roll out in stores nationwide. Pepsi will celebrate its iconic history where it has lived at the center of pop culture ― in sports, music, and entertainment ― and looks ahead to the brand’s next 125 years. 

Beverage-makers are seeking out inspiration across all aspects of the shopping experience to develop merchandising sets that will help their products stand out from the crowd.

Sprecher Brewing Co. and Ardagh Glass Packaging – North America (AGP – North America), a business of Ardagh Group, announced a supply agreement where AGP – North America will continue to manufacture all of Sprecher’s glass beer and beverage bottles, including the recently redesigned custom 16-ounce glass bottle.

Zevia PBC announced a fresh look and feel for the entire portfolio in 2023. The rebrand provides a cohesive look across the complete beverage line to further convey feel-good flavor and the brand’s powerful mission to create a world of better-for-you flavor that’s better for people and the planet, it says. 

Many producers have had to switch things up when it comes to carbonated soft drinks, offering options with zero- or low-sugar and more functional ingredients. 

7UP, a trademark of PepsiCo for all international markets excluding the United States, announced a new modern design while elevating its international positioning that adds moments of “UPliftment.”

Dr Pepper, a brand of Keurig Dr Pepper, Burlington, Mass., Frisco, Texas, and Austin, Texas, debuted the newest flavor innovation to become part of the brand’s permanent portfolio as Dr Pepper Strawberries & Cream hits shelves nationwide this month. The new carbonated soft drink is the original 23 flavors of Dr Pepper swirled with layers of refreshing strawberry flavor and a smooth, creamy finish. 

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced a new and improved Pepsi Zero Sugar. The company also is giving consumers the opportunity to redeem up to 10 million free Pepsi Zero Sugars starting during the NFL Playoffs through the Super Bowl.