Jones Soda Co. is ramping up its growth campaign with the introduction of its first mass-market variety 12-packs, as well as a rotating series of special flavors that will change every six months. 

Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar in a 30-second in-game advertisement during Super Bowl LV on Feb. 7. The new thirst-quenching offering features the great flavor of watermelon with a DEW twist is one of the brand’s first permanent offerings in more than a decade and is available nationwide, the company says.

For the first time in more than a decade, Mtn Dew will add a new permanent flavor: Mtn Dew Major Melon.

The Coca-Cola Co., Atlanta, announced that its newest innovation ― Coca-Cola with Coffee ― has made its buzzed-about U.S. debut. 

Mtn Dew is going pink with Mtn Dew Major Melon. This addition to the brand's beverage portfolio features a watermelon flavor with a DEW twist. Mtn Dew Major Melon — also available in a Zero Sugar variety — is the first permanent flavor offering in more than a decade and is available nationwide now.

Ugly Drinks Inc. released a seasonal flavored water flavor: Pumpkin Spice.

Sprecher Brewing launched its first zero-sugar craft sodas. Packaged in a slim can, Sprecher Zero Sugar is available in Root Beer and Orange Dream varieties.

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year.