Ben Stiller launched Stiller’s Soda in his hometown of New York City, introducing a beverage that is low sugar, only 30 calories and all-natural. The debut collection features three nostalgic Americana flavors ― Root Beer, Lemon Lime, and Ben’s all-time favorite, Shirley Temple ― serving up classic-tasting sodas reimagined for today’s soda lover, the company says.

Moving away from traditional sodas heavy in sugar and artificial ingredients, and steering clear of the crowded prebiotic and probiotic market, Stiller’s delivers on the promise that each can is carefully crafted with all-natural ingredients that are low in sugar and calories, and packed with essential vitamins including B12, C, and D.

“My love of soda goes way back, and for me it began with Shirley Temples,” Stiller said in a statement. “I think of me and my sister going out to dinner at a fancy restaurant with my parents and getting Shirley Temples. So much fun, and always so cool ― like the grown-ups. The idea behind Stiller’s Soda was simple: bring back that same sense of nostalgia but make it work for today. We wanted to reimagine the classic soda experience in a way that’s cleaner and lighter, without losing what makes it so special. At its core, the brand holds onto what makes soda fun, while giving people something they can feel good about drinking.”

True to Stiller’s creative roots, the brand launch features a humor-driven campaign with him alongside fellow actor, friend, creative partner (they co-wrote “Tropic Thunder”) and adviser to Stiller’s Justin Theroux, bringing the wit and creativity that has defined his entertainment career into the beverage space, the company says. The campaign parodies over the top ‘80s ads, featuring Stiller pitching the soda with help from a rambunctious whisper-voice, narrated by Theroux. 

“It was an easy yes when he approached me with this idea,” Theroux said. “Stiller is on a mission to bring soda back to its roots while modernizing it for everyone ― soda novices included. And true to who he is, the campaign is no exception, poking fun at himself and the larger celebrity brand landscape to get the message across that Stiller’s is offering good, classic sodas to the people.”

Stiller’s is exclusively available in NYC and nationwide through Amazon’s U.S. store. The brand will expand into Walmart.com in the coming months, followed by nationwide retail expansion next year.