Absolut, a brand of Pernod Ricard USA, New York, is entering the ready-to-serve (RTS) category with its new Absolut Cocktails line with flavors Vodka Mojito and Raspberry Lemonade.
Absolut’s latest mixology innovation delivers bar-quality cocktails in a convenient format that saves the time and preparation that goes into making cocktails, the company says.
“With prepared cocktails as the fastest growing spirits category, trending to overtake wine and spirits this year, we’re excited for Absolut to officially enter into the ready-to-serve space,” said Reshma Dhati, senior brand director of marketing at Absolut, in a statement. “We’re giving time back with family and friends, without sacrificing on the bar-quality cocktails that Absolut is known for.”
Through consumer research conducted by Pernod Ricard, Absolut saw very strong performance with Raspberry Lemonade and Vodka Mojito cocktails, it says. In the flavored vodka space, Vodka Lemonades are performing strongly in the market and a signature cocktail that the brand is mixed with, it notes.
With a 15% ABV, Absolut Cocktails have a light and sweet twist, offered in a multi-serve format (5 servings in each bottle), the company notes. The Vodka Mojito Cocktail combines Absolut’s premium vodka with natural lime, mint flavors and simple syrup for a balanced and refreshing taste, while the Raspberry Lemonade Cocktail combines Absolut’s premium vodka with natural raspberry, lemon flavors and simple syrup for a smooth cocktail experience, according to the company.
Packaged in 750-ml bottles, Absolut’s ready-to-serve cocktails now are available to purchase at select retailers nationwide for a suggested retail price of $18.99 a bottle.