Monaco Cocktails, a brand of Chicago-based Atomic Brands, announced its entrance into the hard lemonade category with Monaco Hard Lemonades.
Featuring Original and Peach flavors, this new line disrupts the market and existing products in the space by offering two shots of vodka in every can, with a 9% ABV, it says. Priding itself on its entire cocktail collection being malt-free, Monaco only uses real spirits in every can, it adds.
Developed in response to consistent consumer demand, the timeless vodka lemonade cocktail delights taste buds with flavors that embody the taste of juicy peaches, refreshing lemonade with a crisp clean finish, the company says.
“Hard Lemonades are a quiet giant and boast a major flavor profile, which is why we felt like our brand was the perfect match for this category,” said Don Deubler, CEO of Atomic Brands, in a statement. “Throughout Monaco Cocktails’ tenure, the brand has been dominating the canned cocktail market by providing high-ABV cocktails with a range of liquors and flavors to choose from. Now, our entrance into the hard lemonade category reflects that same journey. We’re excited to share this delicious combination of flavors with consumers nationwide.”
The Hard Lemonades join Monaco Cocktails' diverse portfolio of baseline canned cocktails, featuring a selection of vodka, tequila, gin and rum. Notable cocktails include the recently launched Watermelon Crush, and fan-favorites Sun Crush and Lime Crush, it says.
Monaco Hard Lemonades currently are available at convenience stores nationwide for a suggested retail price of $2.50- 2.99 for a 12-ounce can.
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