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Home » Keywords » Absolut Vodka

Items Tagged with 'Absolut Vodka'

ARTICLES

Absolut Vodka New Bottle

Pernod Ricard unveils sustainable packaging innovations

Absolut Vodka, Perrier-Jouët and Beefeater changes support Sustainability & Responsibility roadmap
February 25, 2021
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Pernod Ricard, Paris, unveiled a set of packaging innovations from Absolut Vodka, Perrier-Jouët and Beefeater, as part of its 2030 “Good Times from Good Place” Sustainability & Responsibility roadmap. 


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Absolut Elyx Bottle - Beverage Industry

Absolute Elyx releases elegant glass bottle

Faceted bottle harkens back to days of copper still
May 13, 2019
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Made from more than 40 percent recycled glass, the design celebrates the vintage copper credentials central to the creation of Absolut Elyx, through a sleeker and more elegant form.
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Absolut Vodka

Absolut Vodka breathes new life into sustainability

Vodka brand launches marketing activations in connection with Earth Day
April 22, 2019
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On Earth Day, Absolut Vodka, a brand of New York-based Pernod Ricard USA, announced its new platform to promote our planet — and its people — as Planet Earth's Favorite Vodka. Absolut hopes to inspire others in its belief that small changes today can lead to big impact tomorrow, it says.


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Absolut Grapefruit

Absolut Grapefruit

July 24, 2018
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Absolut, a brand of Pernod Ricard USA, added a new flavor to its vodka lineup: Grapefruit. 


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Absolut America

Absolut rolls out a new limited-edition bottle

Vodka brand goes Red, White, and Blue for the summer
May 7, 2018
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Absolut, a brand of Paris-based Pernod Ricard, has unveiled its new summer, limited-edition bottle: Absolut America. 


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Absolut Video

Absolut launches transparency video

Video shares all about producing Absolut Vodka
February 6, 2018
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Absolut, a brand of Paris-based Pernod Ricard, launched a new film titled “The Vodka with Nothing to Hide” to prove how transparent things are in Åhus, Sweden, and features employees totally in the nude. 


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Absolut Lime

Absolut Lime

January 24, 2017
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Absolut, a brand of Pernod Ricard USA, introduced the newest flavor joining its citrus portfolio: Absolut Lime. 


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Absolute Vodka

Absolut Vodka introduces limited-edition bottle

Bottles inspire consumers to turn nights “electrik”
September 22, 2015
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Absolut Vodka, a brand of Purchase, N.Y.-based Pernod Ricard USA, announced a new limited-edition bottle, Absolut Electrik


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Beverage News

How spirits brands are utilizing social media to tell their brand stories

Brand Chorus evaluates Facebook, Twitter, Instagram and YouTube activity of 10 spirits brands
September 16, 2015
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While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers.


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Absolut Vodka brand launches redesigned bottle

Redesigned bottle to serve as an icon for the brand’s future
June 15, 2015
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After 36 years on the market, Pernod Ricard USA's Absolut Vodka brand is launching a redesigned bottle intended to serve as an icon for the brand's future.
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More Articles Tagged with 'Absolut Vodka'

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How spirits brands are utilizing social media to tell their brand stories

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view full-size infographic.

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