On Earth Day, Absolut Vodka, a brand of New York-based Pernod Ricard USA, announced its new platform to promote our planet — and its people — as Planet Earth's Favorite Vodka. Absolut hopes to inspire others in its belief that small changes today can lead to big impact tomorrow, it says.

Absolut, a brand of Pernod Ricard USA, added a new flavor to its vodka lineup: Grapefruit. 

Absolut, a brand of Paris-based Pernod Ricard, has unveiled its new summer, limited-edition bottle: Absolut America. 

Absolut, a brand of Paris-based Pernod Ricard, launched a new film titled “The Vodka with Nothing to Hide” to prove how transparent things are in Åhus, Sweden, and features employees totally in the nude. 

Absolut, a brand of Pernod Ricard USA, introduced the newest flavor joining its citrus portfolio: Absolut Lime. 

Absolut Vodka, a brand of Purchase, N.Y.-based Pernod Ricard USA, announced a new limited-edition bottle, Absolut Electrik

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers.

New York-based Pernod Ricard USA's Absolut Vodka brand is planning to make a new mark on the spirits market by introducing a freshly redesigned bottle that will represent its icon for the future, the company says.