Absolut, a brand Pernod Ricard USA, New York, announced the launch of new ready-to-serve (RTS) and ready-to-drink (RTD) flavor offerings including flavor expansions to both the Absolut Ocean Spray RTD line and Absolut RTD Cocktails. 

“Absolut is committed to delivering convenient, bar-quality cocktails that enhance hosting occasions while keeping the focus on time spent with loved ones,” said Reshma Dhati, senior brand director of marketing for Absolut, in a statement. “The expansion of the Absolut ready-to-serve cocktail line introduces new trending vodka cocktails. The Absolut Cocktails Espresso Martini is made with real espresso and Kahlúa rum and coffee liqueur, the No. 1 brand associated with the popular cocktail, while the Absolut Cocktails Classic Cosmopolitan brings consumers a new way to enjoy the iconic cocktail that Absolut has been an integral part of since it entered culture in the 1980s.”

Building on its February 2024 RTS launch, Absolut is expanding its lineup with two new flavors: Espresso Martini and Classic Cosmopolitan. Espresso Martini, one of the trendiest vodka drinks, is a rich, velvety cocktail blending Absolut vodka, and Kahlúa rum and coffee liqueur, with hints of natural espresso, the company says. Meanwhile, the Classic Cosmopolitan brings one of the most classic vodka drinks to shelves in a delicious pre-mixed version that tastes just like the original cocktail, it adds.

Absolut’s award-winning RTD collaboration with Ocean Spray also continues to grow with the launch of Absolut + Ocean Spray Vodka White Cran•Peach, a canned cocktail made with Absolut Vodka, real White-Cranberry juice from Ocean Spray; and Absolut + Ocean Spray Vodka Cran•Mango, a canned cocktail made with Absolut Vodka, real Cranberry Juice from Ocean Spray and other natural flavors.

Inspired by two of the most popular flavors from Ocean Spray, these new flavors will be available in Absolut Ocean Spray 12-pack, which also includes fan-favorites Vodka Cranberry and Vodka Cran•Pineapple, the company notes.

This spring, Absolut’s RTD Cocktails also is introducing three new flavors: Classic Mule, Classic Cosmo, and Half & Half Tea & Lemonade. The new flavors will be available in The Absolut Cocktails eight-pack, which also includes the existing Berry Vodkarita flavor, the company says.

Absolut Ready-to-Serve Cocktails and Absolut Ready-to-Drink Ocean Spray Canned Cocktails now are available in select retailers nationwide. Absolut Ready-to-Drink Cocktails will be available in April at select retailers nationwide, it notes.