Absolut, a brand of New York-based Pernod Ricard USA, introduced the Absolut Vodka and Ocean Spray Vodka-Cranberry Range — a new ready-to-drink (RTD) line with Ocean Spray, Lakeville-Middleboro, Ma., building on the brands’ successful marketing partnership in the United States.
Inspired by the classic combination of Absolut Vodka and Ocean Spray Cranberry Juice, this iconic collaboration will deliver one of America’s favorite serves in a convenient format with a new RTD line coming early 2024, the company says.
This new range combines the highest quality premium vodka from Absolut with real cranberry juice from Ocean Spray, crisp sparkling water and other natural flavors, it says. The range will include a variety eight-pack of four sparkling combinations, two four-packs and single cans, it notes.
“Absolut Vodka and Ocean Spray Cranberry Juice have long been enjoyed together at bars and in homes across the country,” said Natalie Accari, vice president, RTD and Convenience North America, Pernod Ricard USA, in a statement. “We are very excited to be bringing this beloved classic cocktail to our consumers in a convenient new format.”
Monisha Dabek, chief commercial officer and general manager, USA, Ocean Spray, added: “Ocean Spray’s cranberry heritage is bringing real juice credentials to the spirits category. We’re excited to bring to life a longstanding consumer favorite pour, Vodka & Cran, and are incredibly excited to collaborate with the Absolut and Pernod Ricard USA teams to delight consumers into the future.”
The brands have already been working together on integrated programming, co-packaging, innovation, and new offerings that will start rolling out in exciting ways this summer for their like minded consumers, it says.
“Absolut and Cranberry Juice are among the most popular drinks with our consumers and now we are making it easier than ever with two powerhouse brands coming together,” said Reshma Dhati, senior brand director of marketing, Absolut, in a statement. “We’re making delicious, quality drinks that are hassle-free so hosts can relax and enjoy the moment, while also making them easy to enjoy on-the-go.”
Absolut Vodka and Ocean Spray Vodka-Cranberry Range is manufactured, marketed and distributed by Pernod Ricard USA.
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