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Beverage News

Absolut & Kahlúa, Sabrina Carpenter collaborate for espresso martini kit

Consumers can serve up the Short N’ Sweet espresso martinis this holiday season

By Staff Beverage Industry
SabrinaCarpenter_AbsolutKahlua_900.jpg
November 14, 2024

Pop sensation Sabrina Carpenter’s song “Espresso” has thrived on the airwaves since its release. “Say you can’t sleep, baby I know / That’s that me espresso,” she sings in the catchy chorus.

The hit song was inspiration for the Absolut and Kahlúa Short n’ Sweet Espresso Martini, which is a featured cocktail on Carpenter’s Short n’ Sweet tour. Now, consumers aged 21 and older can enjoy the cocktail at home with the Absolut and Kahlúa Short n’ Sweet Espresso Martini Kit.

“It’s no surprise how much I love espresso, so I’m super excited about this partnership and to be able to share one of my favorite cocktails with my fans,” Carpenter said in a statement. “This will be the perfect addition for any holiday celebration cheers.”

The kit is designed to be as spirited and bold as Carpenter herself, the companies say, with everything consumers need to craft a show-stopping cocktail in the comfort of their homes. It includes Absolut, Kahlúa, Owen’s Espresso Martini Mix and a coupe glass with festive red ribbon. The kit also includes Carpenter’s iconic kiss mark as an edible cocktail topper.  

“Absolute and Kahlúa are continuing to build the legacy of the espresso martini by partnering with Sabrina Carpenter, whose artistry aligns with the festive, vibrant energy of our brands,” Caroline Begley, vice president of marketing at Absolute & Kahlúa, in a statement. “As seen through her massively successful tour, Sabrina is no stranger to bringing people together, and we’re thrilled to be a part of creating a moment that connects music lovers and cocktail enthusiasts alike, especially during the holiday season with an espresso martini in hand.”

The limited-edition Absolut & Kahlúa Short n’ Sweet Espresso Martini Cocktail Kit is available on ReserveBar.com while supplies last.

KEYWORDS: Absolut Vodka celebrity partnership Espresso holiday promotions kahlua

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