Welch’s Sparkling Grape Juice released limited-edition bottle designs that are exclusively available at Target and Kroger stores. Additionally, the bottles at Target feature Sparkling Red and White 100% Grape Juice, a new product offering for the retailer. At Target, these offerings, along with Welch’s Sparkling Rosé Cocktail, feature the words “cheer,” “pop” and “clink” on metallic packaging. The 25.4-ounce bottles each retail for $4.29. At Kroger, Welch’s Sparkling Red Grape, White Grape and Rosé Juice Cocktails are packaged in 25.4-ounce celebratory metallic bottles with a merchandisers’ suggested retail price of $2.99.
Welch’s Sparkling Grape Juice releases exclusive bottles
Kroger, Target retailers selected for selective packaging
January 14, 2019