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Home » Keywords: » Welch's

Items Tagged with 'Welch's'

ARTICLES

Welchs_2024_Zero_PRImage_FullFamilyGradient.jpg

Welch's welcomes new zero sugar juice line with campaign

'You Gotta Sip It, To Get It' is company's largest-ever campaign
Staff Beverage Industry
August 27, 2024

Welch’s Zero Sugar hits shelves on Sept. 1. The juice line is available in two refrigerated flavors ― Passion Fruit and Grape ―as well as three shelf-stable flavors ― Tropical Punch, Strawberry and Concord Grape ― in multi-serve and single-serve formats. 


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Welch's Smoothie Pouches

Welch’s Smoothie Pouches

January 25, 2019

Big Easy Blends introduced its self-titled ready-to-drink (RTD) pouches in new Welch’s Smoothies.  


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Welchs-Sparkling-Grape-Juice-Beverage-Industry.jpg

Welch’s Sparkling Grape Juice releases exclusive bottles

Kroger, Target retailers selected for selective packaging
January 14, 2019

Welch’s Sparkling Grape Juice released limited-edition bottle designs that are exclusively available at Target and Kroger stores.


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V8+Hydrate, a plant-based hydration beverage line that uses sweet potato juice. - Beverage Industry

Brand loyalty, clean-label trends motivate line extensions

Consumer health preferences drive beverage innovation
October 22, 2018
In the world of beverages, experts note that the more products a brand markets, the more customers the brand will see.
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Welch’s appoints new top executive

New CEO brings 20 years experience
October 17, 2018
Welch’s, Concord, Mass., has appointed Trevor Bynum as president and chief executive officer, effective Oct. 1. Bynum succeeds Brad Irwin, who retired after 10 years leading the organization.
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Welch's

Welch’s targets Generation X men in new campaign

Tough as Grapes highlights grape juice benefits
October 15, 2018

Welch's, Concord, Mass., launched its marketing campaign Tough as Grapes, which focuses on an audience of Gen X men with a tough and gritty look at how Welch's Grape Juice is made with one of the world's “toughest” antioxidants, the company says.


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Welch’s names Trevor Bynum new CEO, president

Brad Irwin to retire 10 years after leading company
September 17, 2018

Welch’s, Concord, Mass., has appointed Trevor Bynum as President and CEO, effective Oct. 1. Bynum succeeds Brad Irwin, who will be retiring after 10 years leading the organization.


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Welch's Energy

Welch’s Sparkling Plus Energy

August 7, 2018

Welch’s debuted a new line of energy drinks, Welch’s Sparkling Plus Energy in two flavors: Sparkling Grape and Sparkling Fruit Punch.


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FruitWorx Juice Powder

Welch’s releases juice powder

FruitWorx Concord Grape Juice Powder applicable for dry beverages
August 15, 2016
With a mission to harness the goodness of the Concord grape for myriad new applications, Welch’s Global Ingredients Group launched FruitWorx Concord Grape Juice Powder.
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