Welch’s introduced a new limited-edition Sparkling Blueberry flavor for summer 2026, bringing a new addition to its seasonal Sparkling lineup inspired by America’s 250th anniversary.

Rolling out at major retailers including Costco and Walmart throughout May for a suggested retail price of $3.98, Sparkling Blueberry will be available for summer 2026 only. The new flavor joins Sparkling Strawberry and Sparkling White Grape in premium commemorative packaging. 

“Summer is full of moments worth celebrating,” said Andrew Hartshorn, chief brand and innovation officer at Welch’s, in a statement. “With our new limited-edition Sparkling Blueberry flavor and festive packaging, we wanted to create something elevated and easy to serve, fun to share, and special for the whole family to enjoy together. As a company proudly owned by over 600 American family farmers, introducing this seasonal lineup during America's 250th anniversary felt especially meaningful.”

In celebration of Welch’s 150-year legacy of American grower-ownership, the commemorative packaging also includes a QR code inviting consumers to learn more about the real American families behind the brand and spotlighting the service of Welch’s veteran grower-owners. Families also can find seasonal recipes and entertaining inspiration for summer gatherings.

The launch will be supported by Welch’s Break Out the Fancy Juice summer campaign across retail, social, digital and in-store channels throughout the season.

In addition to the limited-edition summer lineup, Welch’s Sparkling is available in seven real fruit flavors at major retailers nationwide.