Old Orchard Brands LLC, Sparta, Mich., introduced a new line of limited-edition fruit juice cocktails that highlight fall flavors — specifically, fall desserts. The new lineup includes Apple Pie, Caramel Apple and Apple Cherry Cobbler fruit juice cocktails, which will be available during November and December in 64-ounce multi-serve bottles for a suggested retail price of $1.99 a bottle.
The limited-edition juices replicate classic fall treats, pairing seasonally appropriate spices and flavors with Old Orchard's apple juice cocktails, the company says. Old Orchard Apple Pie features hints of cinnamon, vanilla bean and nutmeg; Caramel Apple boasts caramel and crisp fall apple flavors; and Apple Cherry Cobbler blends late summer cherries, a hint of lemon and the sweetness of red apple, it says.
Old Orchard Apple Pie currently is available at grocery stores nationwide, while Caramel Apple and Apple Cherry Cobbler are exclusively available at Walmart.
"We're known as a premium juice brand, certainly, but also as category innovators," said Mark Saur, founder and chief executive officer of Old Orchard Brands, in a statement. "We had a lot of fun recreating the classic flavors of the season as ready-to-drink juices, and we believe our fans will find they evoke the spirit of the season in a fun, refreshing way."
To celebrate the launch, Old Orchard plans to give away hundreds of bottles to randomly selected winners and offer one winner a year’s supply of juice. Visit www.oldorchard.com/holiday or follow the hashtag #FlavorsOfFall for entry information.