Juicy Juice, a brand of Harvest Hill Beverage Co., Stamford, Conn., is adding three new better-for-you options to its portfolio: Fruitifuls Organic, Juicy Waters and Juicy Juice + Protein.

Additionally, to help spread the goodness, with ideas for snack time, lunchboxes and afterschool sports and other activities, Juicy Juice has partnered with America's Nutrition Expert Mitzi Dulan, RD, CSSD, to advise on the importance of making better snack and mealtime choices, it says.

"The functional benefits found in Juicy Juice's new innovations are important to help children start the new school year strong and balance all the activities that come with it," Dulan said in a statement. "With the new beverages, parents can feel good about pairing their kids' lunches and snacks with Juicy Juice to keep them fueled during every back to school moment."

Ilene Bergenfeld, chief marketing officer at Harvest Hill, added: "We're excited to partner with Mitzi to help parents pack the goodness that kids deserve and need in their everyday activities, especially come school time. Our expanded line of better kids' beverages provide solutions that parents and kids love."

Like all Juicy Juice products, these new innovations contain no added sugar, no high-fructose corn syrup and no artificial sweeteners.

Juicy Juice Fruitifuls Organic features 45 percent less sugar than the leading juice and packs a half cup of fruit in each 8 ounce serving, the company says. Available in the original single-serve juice box and a new multi-serve 59-ounce bottle, the flavors available are Apple, Fruit Punch, and Grape.

Juicy Juice + Protein is a shelf-stable whey protein-packed beverage and is filled with 5 grams of protein in each serving. The new juices are available in an eight-pack of 6-ounce pouches in Fruit Punch and Orange.

Juicy Juice Juicy Waters is made with filtered water and a splash of flavor. Juicy Juice Juicy Waters has no sugar and no sweeteners. Available in an eight-pack of 6.75-ounce single-serve boxes, the new waters come in Fruit Punch, Orange, and Strawberry Watermelon varieties.