BIOLYTE, a hydration beverage company, announced the debut of its latest drink flavor: Punch.

Powerade announced an all-new formula and new-look packaging at retail this year. Powerade’s new formula now comes with 50% more electrolytes compared with competitive sports drinks. The formula also includes vitamins C and B. To complement the new formula, Powerade refreshed its packaging with a bold new look, featuring vibrant flavor colors on label to create an eye-catching lineup at retail shelves, it says.

Ultima Replenisher, maker of sugar free electrolyte hydration powders, announced the launch of a new Beauty line of Collagen + Electrolytes powder.

XTEND, a brand of Austin, Texas-based Nutrabolt, today announced the launch of a new product in its line of hydration and recovery amino acids: XTEND Healthy Hydration.

A-GAME Beverages Inc. offers its same-named new, premium natural hydration sports drink. 

GoodSport Nutrition announced the release of its natural sports drink, harnessing the naturally occurring electrolytes and carbohydrates found in milk to deliver elite-level hydration, it says.

Z Natural Foods announced the launch of Organic Electrolyte Pineapple Coconut Water. Each serving contains nearly 75% coconut water to rehydrate and energize the body, the company says.

Plus Brand Industries announced the launch of its new alkaline water: Agua Plus. Designed to hydrate, balance and revitalize, Agua Plus is a premium alkaline water that is bottled at a pH of 9+ and undergoes a seven-step purification process that is enhanced with minerals and electrolytes, the company says.

BODYARMOR, a brand of The Coca-Cola Co., introduced its new flavor innovation: BODYARMOR LYTE Kiwi Strawberry.

Super Bowl-winning quarterback Russell Wilson, and NFT expert, entrepreneur and digital guru AJ Vaynerchuk, announced their partnership with H+S Labs to launch Local Weather, a nootropic-focused hydration beverage.