POWERADE, a brand of the Coca-Cola Co., Atlanta, announced the launch of POWERADE POWER WATER, marking the brand’s first product innovation in over five years.
Huel, an industry leader for high-protein nutritionally complete meals, announced the launch of its new Daily Greens ready-to-drink (RTD) beverage line.
Unwell Hydration with Protein contains 740 mg of electrolytes and three essential B vitamins and is “the perfect way to refuel after a workout or grab a boost of protein on the go,” company says.
Electrolit, a premium hydration beverage crafted with pharmaceutical quality grade ingredients, announced the launch of Pink Grapefruit, on shelves exclusively at 7-Eleven.
Throne SPORT COFFEE, created by beverage industry veteran Michael Fedele in partnership with pro football quarterback Patrick Mahomes, announced the launch of its first new flavor: Mint Mocha.
Gatorade, a brand of PepsiCo Inc., Purchase, N.Y., announced the launch of Gatorade Hydration Booster, a new electrolyte drink mix designed to be an all-day hydration hero, it says.
Caribe Juice, makers of WTRMLN WTR, announced the launch of WTRMLN ADE, a clean cold-pressed ultra-hydrating lemonade that harnesses the superpower of real watermelon.