Cizzle Brands announced the launch of its flagship sports hydration brand, CWENCH Hydration, available at Target stores across the United States, as well as on Target.com.

“Launching CWENCH at Target is a pivotal moment for us as we continue our expansion into the United States,” said John Celenza, founder and chairman and CEO of Cizzle Brands, in a statement. “We’ve spent the last year building a massive groundswell of support in Canada and through our deep roots in the U.S. hockey and lacrosse communities — now, we’re giving those families and athletes the national accessibility they’ve been asking for. This isn’t just about shelf space; it’s about meeting our consumers where they live and play as we continue to scale our U.S. footprint.”

CWENCH Hydration is formulated to deliver electrolytes, essential vitamins and functional ingredients designed to support hydration, endurance and recovery, the company says.

CWENCH Hydration will be merchandised in Target’s isotonic and sports drink section with three ready-to-drink flavors: Blue Raspberry, Rainbow Swirl, and Tropical Flow.

www.cwenchhydration.com