Capri Sun, a brand of Chicago-based The Kraft Heinz Co., is expanding its portfolio with Capri Sun Hydrate, featuring electrolytes designed specifically for kids. 

Rolling out to major retailers nationwide, Capri Sun Hydrate delivers an essential blend of electrolytes and Vitamin E, only 10 grams of total sugar in a 12-ounce pack, and no artificial flavors, colors or preservatives. Available in three thirst-quenching flavors ― Fruit Punch, Tropical Punch and all-new Lemon Lime ― Capri Sun Hydrate is designed to support kids' hydration.

As parents increasingly look for hydrating, lower-sugar beverage options for their kids, current offerings are aimed at adults and either don’t taste great to kids, are too high in sugar or contain artificial ingredients, the company notes. Capri Sun Hydrate is designed to answer those frustrations, bringing together a flavorful, kid-friendly hydration option that delivers the functional benefits parents want. Launching just in time for summer, Capri Sun Hydrate arrives at a moment when demand for lower-sugar beverages with benefits is surging.

“Today’s parents are looking for beverage options that keep up with their kids’ active lifestyles, without the sugar and extra ingredients they don’t feel good about serving,” said Kristina Hannant, director of ready to drink marketing, in a statement. “With Capri Sun Hydrate, we saw an opportunity to bring something brand new to the kids beverage aisle ― a beverage made specifically for kids that delivers the fun and flavor kids love with the functional benefits parents are looking for.”

The launch also builds on the brand’s broader portfolio expansion following the its multi-serve format and the subsequent rollout of Capri Sun single-serve bottles, which expanded Capri Sun into convenience and on-the-go channels.

Capri Sun Hydrate also reflects Kraft Heinz’s broader commitment to investing in innovation that meets evolving consumer needs, it says. 

Capri Sun Hydrate will roll out to major retailers nationwide including Walmart, Target, Amazon and more.