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Beverage NewsJuice & Juice Drinks

Capri Sun brings back Moon Punch for Blood Moon

Juice drink brand giving away pouches in honor of NASA’s planned Artemis II mission

By Staff Beverage Industry
Capri Sun Moon Punch
(Image courtesy of The Kraft Heinz Co.)
February 25, 2026

Last year, Capri Sun turned its focus from the sun to the moon with the release of Moon Punch. Now, as the moon once again takes center stage with a rare Blood Moon on March 3 and NASA preparing for its first crewed lunar flyby in 50 years, Capri Sun is marking the moment with the return of this fan-favorite flavor. 

Introducing Capri Sun Blood Moon Punch, a limited-edition pouch featuring a bold, reddish hue inspired by the upcoming lunar events. For a first taste before it hits shelves, Capri Sun is giving away 10,000 pouches in honor of NASA’s planned 10-day Artemis II mission ― all consumers have to do is snap a photo of the moon.

Capri Sun’s first-ever glow-in-the dark pouch eclipsed expectations last year and quickly became a top seller. In just a few short months, Moon Punch was orbiting sales of the brand’s top-selling flavors, including Fruit Punch and Pacific Cooler, proving it could hold its own among the classics. With overwhelming demand from both consumers and retailers to bring back this cosmic creation, Capri Sun Blood Moon Punch is cleared for launch and making a limited return this February with eight glow-in-the-dark, collectible pouches featuring different phases of the moon.

“After the overwhelming response to Moon Punch last year, our fans made one thing abundantly clear: they wanted it back,” said Kristina Hannant, director of marketing at Capri Sun, in a statement. “Excitement around the moon is reaching new heights this year ― from its dramatic deep-red glow to a historic crewed flyby ― and as momentum builds, we knew Capri Sun had to be a part of it. Blood Moon Punch lets us tap into that cultural energy while giving fans exactly what they’ve been asking for.”

In celebration of the last Blood Moon, when a total lunar eclipse gives the moon a deep-red glow, until New Year’s Eve 2028 and NASA’s first crewed mission around the moon in more than 50 years, Capri Sun is inviting consumers to join in. As an ode to the Artemis II’s planned 10-day loop around the Moon, fans can head to moon-punch.com over the next 10 days and submit a self-captured photo of the moon for a chance to win a carton of Blood Moon Punch before it hits shelves nationwide.

KEYWORDS: Capri Sun limited-edition packaging

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