To help students have a safe, fun way to get water this school year, CAPRI SUN swapped its juice for filtered water, donating 5 million filtered water pouches to schools in the Chicagoland area and Granite City. CAPRI SUN invited kids to test out the new product to capture their unfiltered reactions, and their inevitable letdown when they learn it’s not juice can be seen in a video on CAPRI SUN’s social channels and YouTube. In addition to a written apology on every Filtered Water pouch, Chicago-based consumers could read the juice drink’s full-page apology in the Chicago Sun-Times, Chicago Tribune, La Raza and Daily Herald.
CAPRI SUN swaps juice for water in its pouches
CAPRI SUN promotes healthy hydration, disappoints kids everywhere
October 19, 2020