CAPRI SUN swaps juice for water in its pouches

CAPRI SUN promotes healthy hydration, disappoints kids everywhere

To help students have a safe, fun way to get water this school year, CAPRI SUN swapped its juice for filtered water, donating 5 million filtered water pouches to schools in the Chicagoland area and Granite City. CAPRI SUN invited kids to test out the new product to capture their unfiltered reactions, and their inevitable letdown when they learn it’s not juice can be seen in a video on CAPRI SUN’s social channels and YouTube. In addition to a written apology on every Filtered Water pouch, Chicago-based consumers could read the juice drink’s full-page apology in the Chicago Sun-Times, Chicago Tribune, La Raza and Daily Herald.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.