Capri Sun, a brand of Kraft Heinz Co., Chicago, announced the roll-out of its original juice drink pouches with an average of 40% less sugar than the current product. Each single serving now will have on average, 8 grams of total sugars and 5 gram of added sugars. All flavors will hit retailer shelves this August in new packaging highlighting the reduction.
Capri Sun spent several years perfecting the reformulation to achieve a significant decrease in sugar while maintaining the iconic, delicious taste synonymous with Capri Sun, it says. Still with a taste kids love, the major unlock was using monk fruit concentrate, a natural sweetener that is gaining popularity in the food and beverage industry, it adds.
The move was driven by parents' ever-increasing focus to reduce their kids’ sugar intake.
“Sugar, especially in the beverage category, is a major pain point for parents,” said Erica Watkins, associate brand director for Capri Sun, in a statement. “As a category leader and kids No. 1 favorite juice drink, it was critical that the renovation meet our brand's size and scale without compromising either our iconic taste or our commitment to using all natural ingredients.”
This is the largest renovation Capri Sun has implemented since it first launched in 1986. It also marks a major milestone for the Kraft Heinz Co. in its transformation journey to innovate across its portfolio and achieve one of its key ESG goals, the company says.