sugar reduction

True Citrus launches True Lemon Kids clean-label drink mixes

Launch coincides with Walmart gift card giveaway promotion

December 3, 2020

Baltimore-based True Citrus launched True Lemon Kids, a low-sugar, clean-label powdered drink mix designed for children.

vitamin-infused cold-brew shot: Ojai Valley

R&D Feature

Immunity-conscious consumers seek fortified beverages

Consumers seek improved health, on-the-go nutrition

Sarah Graybill

November 30, 2020

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Consumers’ increased focus on health and performance has been exacerbated by the pandemic’s influence on immunity-focused consumers. Meanwhile, beverage-makers are innovating ways to fortify beverages in ways that also deliver on taste and texture.

R&D Feature

Consumers demand higher performance from beverages

Performance beverages must deliver more taste, functionality

Sarah Graybill

September 24, 2020

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As consumers place greater emphasis on health and wellness, performance beverages are adding more to their arsenal. From lower sugar, to better flavor and increased functionality, consumers demand that performance beverages outperform their former selves.

CLEAN Cause sparkling, low-sugar, organic caffeine from yerba mate

R&D Feature

Clean label finds its roots in nature

Reduced sugar sports drink present clean-label opportunity

Jessica Jacobsen

July 13, 2020

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“Real” ingredients from nature are helping beverage-makers deliver clean-label solutions.

Between Drinks

IRI releases 2019 New Product Pacesetters report

Six beverage brands earned more than $100 million in multi-outlet channels

Barbara Harfmann

July 9, 2020

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In Chicago-based Information Resources Inc. (IRI’s) 2019 New Product Pacesetters report, the market research firm reports the return of the $100 million product launch brands, and notes that both David and Goliath can win when it comes to successful new product launches in the food and beverage industries.

David Klavsons, chief executive officer of King Juice Co. Inc.

Cover Feature

Calypso is redefining lemonade, driving record growth

Brand enters light lemonade market to drive incremental sales

Jessica Jacobsen

July 1, 2020

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Through its diverse portfolio of lemonades, limeades and teas, King Juice Co. Inc. is refreshing consumers as its Calypso portfolio brings the “Taste of the Islands” to consumers’ homes.

Coca-Cola Energy

February 21, 2020

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The Coca-Cola Co. released Coca-Cola Energy, an energy drink that is aimed at providing consumers with an approachable option to the energy drink category, it says.

Numi Sweet Slumber Tea and Drinking Chocolates

Numi launches sustainable packaging, new products

February 4, 2020

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Numi Organic Tea introduced its new plant-based packaging that features a bright, bold, ingredients-focused look, along with two new products that feature the new product, the company says.

Mountain Dew Zero Sugar

January 16, 2020

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MTN DEW, a brand of PepsiCo, introduces MTN DEW Zero Sugar, a new product that offers all the bold charge and flavor of the original MTN DEW, without any sugar, the company says.