Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORY
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsSports Drinks

Gatorade adds new line for 2026

Gatorade Lower Sugar made with 75% less sugar than flagship line

By Staff Beverage Industry
Gatorade Lower Sugar
(Image courtesy of PepsiCo)
October 10, 2025

Gatorade is releasing a new product: Gatorade Lower Sugar, the brand’s first ever sports drink with 75% less sugar than Gatorade Thirst Quencher, it says. 

The new sports drink also contains no artificial flavors, sweeteners or colors from artificial sources, while delivering the bold Gatorade color that athletes know and love, it adds. 

The product was developed to meet the needs of consumers who want a sports drink from a brand they trust, but with less sugar and without artificials.  

“With Gatorade Lower Sugar, we’re expanding our portfolio to meet the evolving needs of today’s athletes while still delivering the hydration and flavor they know and love — now with 75% less sugar and no artificial colors. This addition reflects our continued focus on delivering science-backed options to do what we do best: solve athlete problems,” said Anuj Bhasin, senior vice president of marketing for Gatorade, in a statement.

Gatorade Lower Sugar will hit shelves nationwide in spring of 2026 and will be launched in four flavors: Fruit Punch, Lemonade and Glacier Cherry, as well as Rain Berry, the return of a fan favorite flavor to Gatorade’s lineup. 

Gatorade Lower Sugar will be available at a suggested retail price of $1.89-$3.39 and be available in 28-fl. oz, 20-fl. oz and 12-fl. oz bottles.

KEYWORDS: Gatorade sports drinks sugar reduction

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  •  a large group of people and the logo for GPC, which stands for Gillette Pepsi-Cola Companies

    2026 Bottler of the Year: Gillette Pepsi Companies

    Cozy holiday flicks and rom-com movies tend to be ripe...
    Carbonated Soft Drinks
    By: Jessica Jacobsen
  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Sports Drinks
  • alani nu energy drink

    Energy drinks, shots market embraces innovation, functionality

    Demand for multifunctional drinks has prompted energy...
    Energy Drinks & Shots
    By: Chloe Alverson
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Young Woman In White Clothes Drinking Orange Juice
    Sponsored byVirginia Dare

    Built to Standout: A Product Development Philosophy

  • The image displays bottles of ready-to-drink iced coffee or latte beverages.
    Sponsored byVibrant Ingredients

    Preserving Coffee’s Complexity in the Age of Functional Beverages

  • family
    Sponsored byPlant Pop®

    The Rise of Modern Soda: How Functional, Better-for-You Soft Drinks Are Reinventing the Category

Popular Stories

Slice Dirty Soda

Slice enters dirty soda market

Welch's America 250 Bottles

Welch’s launches limited-edition Sparkling Blueberry

SIPMARGS

Sazerac acquires equity stake with SIPMARGS

beer report

Events

July 14, 2026

One Material, One Package: Advancing Sustainability with All-PET Closures and Bottle

Join Husky on 14 July to explore how HyCAP™ SecuRE+ is redefining beverage packaging through a single-material approach, PET closure + PET bottle, designed to simplify recycling streams and support a fully circular packaging model.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products
Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Related Articles

  • Coca-Cola mini-can singles

    Coca-Cola adds new size for convenience stores

    See More
  • Skyy Vodka adds new flavors to Infusions line

    See More
  • Celsius logo

    Celsius adds new flavors to CELSIUS HEAT line

    See More

Related Products

See More Products
  • nonmilk.jpg

    Milk-Based Beverages 1st Edition

  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • nanotech.jpg

    Nanotechnology in the Beverage Industry 1st Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing