Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsSports Drinks

Gatorade adds new line for 2026

Gatorade Lower Sugar made with 75% less sugar than flagship line

By Staff Beverage Industry
Gatorade Lower Sugar
(Image courtesy of PepsiCo)
October 10, 2025

Gatorade is releasing a new product: Gatorade Lower Sugar, the brand’s first ever sports drink with 75% less sugar than Gatorade Thirst Quencher, it says. 

The new sports drink also contains no artificial flavors, sweeteners or colors from artificial sources, while delivering the bold Gatorade color that athletes know and love, it adds. 

The product was developed to meet the needs of consumers who want a sports drink from a brand they trust, but with less sugar and without artificials.  

“With Gatorade Lower Sugar, we’re expanding our portfolio to meet the evolving needs of today’s athletes while still delivering the hydration and flavor they know and love — now with 75% less sugar and no artificial colors. This addition reflects our continued focus on delivering science-backed options to do what we do best: solve athlete problems,” said Anuj Bhasin, senior vice president of marketing for Gatorade, in a statement.

Gatorade Lower Sugar will hit shelves nationwide in spring of 2026 and will be launched in four flavors: Fruit Punch, Lemonade and Glacier Cherry, as well as Rain Berry, the return of a fan favorite flavor to Gatorade’s lineup. 

Gatorade Lower Sugar will be available at a suggested retail price of $1.89-$3.39 and be available in 28-fl. oz, 20-fl. oz and 12-fl. oz bottles.

KEYWORDS: Gatorade sports drinks sugar reduction

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beverage News
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Airheads Soda

AIRHEADS enter beverage market

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Gatorade Hydration Booster Relax

    Gatorade Hydration Booster adds Relax to lineup

    See More
  • Coca-Cola mini-can singles

    Coca-Cola adds new size for convenience stores

    See More
  • Jamba adds new flavors to at-home smoothie line

    See More

Related Products

See More Products
  • nonmilk.jpg

    Milk-Based Beverages 1st Edition

  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • nanotech.jpg

    Nanotechnology in the Beverage Industry 1st Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing