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Home » Keywords » Gatorade

Items Tagged with 'Gatorade'

ARTICLES

Barbara Harfmann, Between Drinks column

IRI releases 2018 New Product Pacesetters

Gatorade Flow, Mountain Dew Ice top new beverage
Barbara h200x200
Barbara Harfmann
July 25, 2019
No Comments
The most successful brands emphasize wellness, indulgence and convenience.
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Burt's Bees - Beverage Industry

Sports and protein drinks expand offerings, broaden their appeal

On-the-go meal replacement, protein powders resonate in market
Barbara h200x200
Barbara Harfmann
May 10, 2018
No Comments
The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.
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G Organic

Protein drinks benefit from diverse consumer base

Women, seniors growing demographics for sports, protein products
Amanda del buono
Amanda Del Buono
May 10, 2017
No Comments
The growing desire among consumers to lead more healthful lifestyles has placed an emphasis on functional beverages that feature a variety of benefits. Among them, sports and protein drinks have experienced steady growth as consumers engage in more active lives and are proactive about their health and wellness.
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PepsiCo Super Bowl LI

PepsiCo spotlights LIFEWTR, Pepsi Zero Sugar at Super Bowl LI

Company announces series of advertising for Super Bowl
January 24, 2017
No Comments

Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.


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G Organic

Gatorade G Organic

October 17, 2016
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Gatorade, a brand of PepsiCo Inc., launched its first organic product and the newest addition to the brand’s sports drink portfolio: G Organic. 


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Powerade sports protein drink

2016 State of the Industry: Sports and protein drinks see steady growth

Category remains solid performer due to health-and-wellness trends
July 11, 2016
No Comments
At $11.2 billion and nearly $187 million, respectively, the sports drinks and ready-to-drink (RTD) protein drinks markets are expected to remain solid performers as a result of continued interest in health, convenience and function, according to market research analysts.
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PB protein shake

Sports and protein drinks see steady, consistent growth

Pro and Olympic athletes offer marketing opportunities for brands
Barbara h200x200
Barbara Harfmann
May 11, 2016
No Comments
With the Summer Olympics in Rio de Janeiro, Brazil, on the horizon, athletes like American gymnast Simone Biles and Jamaican sprinter Usain Bolt are on a quest for Olympic Gold on the world’s biggest stage.
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2014-15GatoradePOY

Gatorade chooses Player of the Year

Partnered with USA Today, 30th student chosen
June 2, 2015
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In its 30th year of honoring the nation's best high school athletes, The Gatorade Company, a brand of Purchase, N.Y.-based PepsiCo Inc., in collaboration with USA TODAY High School Sports, today announced Luken Baker, of Oak Ridge High School in Conroe, Texas, as its 2014-15 Gatorade National Baseball Player of the Year. Baker was surprised with the news at school by former three-time MLB All-Star Roy Oswalt.


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Muscle Milk

Sports, protein drinks expand into non-traditional occasions

Category stays relevant by following health, organic beverage trends
Haderspeckj headshot200
Jennifer Storelli
May 12, 2015
No Comments

Although sports and protein drink companies primarily market to athletes and active consumers, the category’s consumer base is shifting.


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Narragansett beer 1975 retro can

Beverage brands quench thirst for summer fun

Narragansett Beer’s "Jaws" promotion lets fans name shark during Shark Week
August 15, 2014
No Comments

After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.


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