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Home » Keywords: » Gatorade

Items Tagged with 'Gatorade'

ARTICLES

Gatorade Flavor Mashups

Gatorade Flavor Mashups

April 24, 2025

Gatorade announced the release of its newest products: Gatorade Flavor Mashups. 


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Gatorade Hydration Booster

Gatorade debuts electrolyte drink mix

Gatorade Hydration Booster available in 3 flavors
Staff Beverage Industry
September 17, 2024

Gatorade, a brand of PepsiCo Inc., Purchase, N.Y., announced the launch of Gatorade Hydration Booster, a new electrolyte drink mix designed to be an all-day hydration hero, it says.


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GatoradeMidnightIce_900.jpg

7-Eleven to release limited-edition Gatorade variety

New Midnight Ice available at 7-Eleven, Speedway and Stripes stores
Staff Beverage Industry
May 8, 2024

7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.


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Gatorade Water.jpg

Gatorade Water hits shelves nationwide

Sports drink brand enter bottled water category with support of 360-marketing campaign
Staff Beverage Industry
February 29, 2024

Gatorade, a brand of Purchase, N.Y.-based PepsiCo, announced the national launch of its first unflavored water: Gatorade Water. 


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GatoradeWater_900.jpg

Gatorade enters bottled water category

Electrolyte-infused Gatorade Water to hit shelves in 2024
September 7, 2023

Gatorade, a brand of PepsiCo, Purchase, N.Y., announced it will enter the bottled water category with the introduction of Gatorade Water, the brands’ first unflavored water, set to hit shelves in Q1 2024. An electrolyte-infused water with a crisp taste, Gatorade Water was developed to help support all-day hydration for active people, the company says. The premium water offering is purified with a seven-step, enhanced filtration process, while also being alkaline. 


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Gatorade

Gatorade launches Champions Edition collectors’ bottles

Limited-edition packaging inspired by three-time heavyweight champion Muhammad Ali
July 23, 2021

Gatorade launched a set of six limited-time Champions Edition collectors’ bottles inspired by three-time heavyweight champion Muhammad Ali to celebrate the impact the Greatest of All Time had on sport and society. 


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Barbara Harfmann, Between Drinks column

IRI releases 2018 New Product Pacesetters

Gatorade Flow, Mountain Dew Ice top new beverage
Barbara Harfmann
Barbara Harfmann
July 25, 2019
The most successful brands emphasize wellness, indulgence and convenience.
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Burt's Bees - Beverage Industry

Sports and protein drinks expand offerings, broaden their appeal

On-the-go meal replacement, protein powders resonate in market
Barbara Harfmann
Barbara Harfmann
May 10, 2018
The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.
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G Organic

Protein drinks benefit from diverse consumer base

Women, seniors growing demographics for sports, protein products
Amanda Del Buono
Amanda Del Buono
May 10, 2017
The growing desire among consumers to lead more healthful lifestyles has placed an emphasis on functional beverages that feature a variety of benefits. Among them, sports and protein drinks have experienced steady growth as consumers engage in more active lives and are proactive about their health and wellness.
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PepsiCo Super Bowl LI

PepsiCo spotlights LIFEWTR, Pepsi Zero Sugar at Super Bowl LI

Company announces series of advertising for Super Bowl
January 24, 2017

Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.


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More Articles Tagged with 'Gatorade'
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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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Heat-Resistant Molds 101: Fundamentals and Prevention Strategies for Better Beverage Quality

Learn about the spoilage challenges and operational bottlenecks that ascospores can pose to your quality program if detection is delayed, or worse – not detected at all. Subject matter experts will cover the basics of these bugs and real-world impacts of insufficient quality methods to help you beat the heat … resistant mold.

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Retail Coffee Segment

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Products

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Milk and Dairy Foods Nutrition, Processing and Healthy Aging

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