Gatorade launched a set of six limited-time Champions Edition collectors’ bottles inspired by three-time heavyweight champion Muhammad Ali to celebrate the impact the Greatest of All Time had on sport and society. 

Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.

Gatorade, a brand of PepsiCo Inc., launched its first organic product and the newest addition to the brand’s sports drink portfolio: G Organic. 

In its 30th year of honoring the nation's best high school athletes, The Gatorade Company, a brand of Purchase, N.Y.-based PepsiCo Inc., in collaboration with USA TODAY High School Sports, today announced Luken Baker, of Oak Ridge High School in Conroe, Texas, as its 2014-15 Gatorade National Baseball Player of the Year. Baker was surprised with the news at school by former three-time MLB All-Star Roy Oswalt.

Although sports and protein drink companies primarily market to athletes and active consumers, the category’s consumer base is shifting.