Gatorade is releasing a new product: Gatorade Lower Sugar, the brand’s first ever sports drink with 75% less sugar than Gatorade Thirst Quencher, it says.
Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax.
Gatorade, a brand of PepsiCo Inc., Purchase, N.Y., announced the launch of Gatorade Hydration Booster, a new electrolyte drink mix designed to be an all-day hydration hero, it says.
7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.
Electrolyte-infused Gatorade Water to hit shelves in 2024
September 7, 2023
Gatorade, a brand of PepsiCo, Purchase, N.Y., announced it will enter the bottled water category with the introduction of Gatorade Water, the brands’ first unflavored water, set to hit shelves in Q1 2024. An electrolyte-infused water with a crisp taste, Gatorade Water was developed to help support all-day hydration for active people, the company says. The premium water offering is purified with a seven-step, enhanced filtration process, while also being alkaline.
Limited-edition packaging inspired by three-time heavyweight champion Muhammad Ali
July 23, 2021
Gatorade launched a set of six limited-time Champions Edition collectors’ bottles inspired by three-time heavyweight champion Muhammad Ali to celebrate the impact the Greatest of All Time had on sport and society.
The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.