Gatorade, a brand of PepsiCo, Purchase, N.Y., announced it will enter the bottled water category with the introduction of Gatorade Water, the brands’ first unflavored water, set to hit shelves in Q1 2024.
An electrolyte-infused water with a crisp taste, Gatorade Water was developed to help support all-day hydration for active people, the company says. The premium water offering is purified with a seven-step, enhanced filtration process, while also being alkaline.
“Today’s athletes and active people are looking for solutions not only in the heat of performance, but also throughout their full day. Gatorade Water is a direct result of this consumer need,” said Emily Boido, senior director of marketing at Gatorade, in a statement. “With the launch of Gatorade Water, we’re bringing active people an unflavored alkaline water option that is electrolyte-infused for a refreshing and crisp taste and is from a brand they trust.”
Competitively priced, Gatorade Water will be available in 1-liter, 700-ml sport cap and 700-ml six-pack formats. All bottled are made from 100% recycled plastic.
With entrances into new categories including Water and Energy, alongside a string of recent low and no sugar hits like Gatorlyte and Gatorade Fit in the past two years, the Gatorade portfolio is a complete offering across energy, hydration, protein and all-day nutrition.
“The Gatorade Portfolio continues to play in a league above our competitors by providing athletes with the most complete portfolio of performance and wellness solutions on the market,” said Mike Del Pozzo, president and general manager of the Gatorade portfolio, in a statement. “Gatorade Water will bring the trust and credibility of the Gatorade bolt to the water aisle, adding unflavored alkaline water as yet another solution for active people.”
As part of the innovation roll out, the Gatorade portfolio also is launching Muscle Milk Plant Protein Shakes and new Gx bottles designed for younger athletes.