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A true influencer for today’s beverage formulations is sweeteners as more consumers are looking at sugar content and sources when making purchasing decisions.
Capri Sun, a brand of Kraft Heinz Co., Chicago, announced the roll-out of its original juice drink pouches with an average of 40% less sugar than the current product. Each single serving now will have on average, 8 grams of total sugars and 5 gram of added sugars. All flavors will hit retailer shelves this August in new packaging highlighting the reduction.
With a mission to take sugar out of society, Swoon, the zero-sugar beverage company, believes that healthy living starts by consumers replacing their favorite sugary drinks — without sacrificing sweetness.
As health-and-wellness innovations proliferate in the beverage industry, stevia, monk fruit, allulose and erythritol are seeing increased usage in U.S. beverage new product launches.
Founded in 2015 from a dorm room by Jordan DeCicco, Super Coffee offers a portfolio of better-for-you caffeinated beverages sweetened with monk fruit and containing L-theanine and MCT for sustained energy with healthy benefits.
With consumers paying more attention to their overall health by curtailing sugar, consumers’ positive perceptions of natural, non-GMO plant-based sweeteners like stevia and monk fruit have contributed to $5 billion in sweetener category growth.
Miami-based FUN WINE introduced a 330-ml aluminum bottle created specially to handle the chemical characteristics of the wine. FUN WINE currently is sold in 750-ml glass bottles and 250-ml slim cans ahead of its fourth quarter introduction of the new 330-ml aluminum bottles.