Swoon, a zero sugar beverage brand, announced it’s bringing “Barbiecore” to the beverage aisle with the launch of Barbie x Swoon Pink Lemonade
“We are beyond excited to be partnering with a brand as iconic as Barbie,” said Jennifer Ross, co-founder of Swoon, in a statement. “Both of our brands focus on celebrating life’s little moments and elevating the everyday things we all do, so we hope this product can be a moment of joy for fans of both of our brands.”
Together, Swoon and Barbie are committed to celebrating and evolving the classics to create a better future for all — with 10% of net sales from Barbie x Swoon Pink Lemonade going to Barbie Dream Gap Project, which provides resources, curriculum, skills development and leadership opportunities to girls between the ages of five and 10 across the globe, it says.
The limited-edition Barbie x Swoon Pink Lemonade now is available nationwide where Swoon is sold including Target, Whole Foods, Publix and more, as well as on Amazon for $29.99 for a case of 12.
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