Swoon, a zero sugar beverage brand, announced it’s bringing “Barbiecore” to the beverage aisle with the launch of Barbie x Swoon Pink Lemonade
“We are beyond excited to be partnering with a brand as iconic as Barbie,” said Jennifer Ross, co-founder of Swoon, in a statement. “Both of our brands focus on celebrating life’s little moments and elevating the everyday things we all do, so we hope this product can be a moment of joy for fans of both of our brands.”