CAPRI SUN swaps juice for water in its pouches

CAPRI SUN promotes healthy hydration, disappoints kids everywhere

October 19, 2020

CAPRI SUN has released a video clip showing kids tasting their new release for the first time: purified water, in its traditional style of juice pouch.

2020 State of the Beverage Industry: Juice and juice drinks see slight uptick in sales

Low-sugar juices resonate in marketplace

Barbara Harfmann

June 24, 2020

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After several years of declining sales, refrigerated orange juices, fruit juices and lemonades are experiencing upticks of 7.1 percent, 6.2 percent and 8.8 percent, respectively. Yet, the juice and juice drinks category is experiencing its share of twists and turns as health-conscious consumers are turning away from traditional juices with high sugar content and seeking lower-sugar options.

RIPE Craft Juices expands portfolio

Now available nationwide at Whole Foods Market

January 24, 2017

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New Haven, Conn.-based FreshBev, producers of RIPE Craft Juices, announced that it is expanding its portfolio of fresh juices while also bringing them to new markets.

Capri Sun updates secondary packaging

Brand adds easy-to-read ingredient label on the front of the box

June 15, 2015

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Kraft Foods Group Inc.'s Capri Sun brand is using its newest multipack packaging to reinforce its dedication to quality, nutritional drinks for kids.

Honest Kids’ ‘honest’ alterations

November 15, 2012

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Honest Tea, a subsidiary of The Coca-Cola Co., updated the graphics for its Honest Kids fruit juice lineup.

Honest Tea revamps Kids line

September 21, 2012

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Bethesda, Md.-based Honest Tea, a subsidiary of The Coca-Cola Co., Atlanta, unveiled its reformulated Honest Kids “fruit-juice sweetened” line of beverages. All five varieties of the juice pouches have been reformulated to remove the organic cane sugar and increase the juice content. Honest Kids beverages now have between 30 and 42 percent juice, an increase by 12 to 26 percentage points, depending on the variety. Nutritionally, the drinks remain at 40 calories for each 6.75-fluid-ounce pouch.

In recent years, the beverage industry has seen a huge trend towards more SKUs, shorter production runs and more frequent design conversions. To solve these challenges and take advantage of these opportunities, a new breed of mid-volume systems is playing a vital role for established and emerging producers alike.

Beverage Industry Magazine

Beverage Industry October 2020 Cover Image

2020 October

Beverage Industry’s October issue spotlights leaders throughout the beverage market and how they are steering their company’s throughout the pandemic. Also in this issue is an update on the bottled water market and it continues to post strong volume gains, how natural and organic retailers are combating broader competition, the ingredient solutions available for next-generation performance beverages, and much more!

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