In celebration of the Total Lunar Eclipse, Capri Sun is heading for the Moon with its first-ever glow-in-the-dark pouch. Rolling out nationwide later this month, Moon Punch features eight collectible pouches, each designed after a different moon phase.
Revl Fruits, a brand of Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass., is giving consumers a chance to win a cushy summer job: Global VP of Water Park Inflatables.
A multi-billion dollar market, juice and juice drinks are a staple in American homes. However, as the products’ sugar content continue to be scrutinized beverage-makers look for ways to entice thirsty consumers.
Monk fruit concentrate helps brand reduce sugar by average of 40%
July 28, 2022
Capri Sun, a brand of Kraft Heinz Co., Chicago, announced the roll-out of its original juice drink pouches with an average of 40% less sugar than the current product. Each single serving now will have on average, 8 grams of total sugars and 5 gram of added sugars. All flavors will hit retailer shelves this August in new packaging highlighting the reduction.
CAPRI SUN promotes healthy hydration, disappoints kids everywhere
October 19, 2020
CAPRI SUN has released a video clip showing kids tasting their new release for the first time: purified water, in its traditional style of juice pouch.
After several years of declining sales, refrigerated orange juices, fruit juices and lemonades are experiencing upticks of 7.1 percent, 6.2 percent and 8.8 percent, respectively. Yet, the juice and juice drinks category is experiencing its share of twists and turns as health-conscious consumers are turning away from traditional juices with high sugar content and seeking lower-sugar options.
New Haven, Conn.-based FreshBev, producers of RIPE Craft Juices, announced that it is expanding its portfolio of fresh juices while also bringing them to new markets.