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Beverage NewsMarketingJuice & Juice Drinks

Revl Fruits celebrates laid-back summer jobs in new sweepstakes

Contest offers winner $50,000 to drink juice, float around as VP of Water Park Inflatables

By Staff Beverage Industry
Revl Fruits $50,000.png

(Image courtesy of Revl Fruits)

August 1, 2024

Revl Fruits, a brand of Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass., is giving consumers a chance to win a cushy summer job: Global VP of Water Park Inflatables.

Inspired by the fun-filled freedom and laid-back nature of a summer job that many of us remember, the Global VP of Water Park Inflatables will get to slam their laptop shut and embrace the last morsel of summer, the company says. Additionally, the winner will receive $50,000, a lifetime supply of Revl Fruits Juice, and the opportunity to be in charge of nothing — except drinking 100% juice and floating around in a pool of their choice, it adds.

“As we rolled out Revl Fruits earlier this year, we noticed one common sentiment from consumers — many haven’t enjoyed juice since they were kids because of sugar. With no added sugar, mouthwatering flavors, and a splash of coconut water, our fans told us they finally felt free to sip on juice, and the flavors brought them back to their childhood with just one sip,” said Christina Zwicky, head of brand marketing for Revl Fruits, in a statement. “It got us thinking — what other ‘kid only’ things have we given up?

“The motto of ‘Grow Up Never’ was inspired by these consumers and will continue to be our north star for our marketing efforts,” Zwicky continued. “I’m excited to showcase this first step with the introduction of our Global VP of Water Park Inflatables contest and offer our fans the opportunity to experience the joy of being a kid and celebrate the last moments of summer.”

Consumers can apply for the “job” now through Aug. 14 by recording a video explaining why they’re an adult that’s never grown up and why they won't take this job seriously as a boring adult would, the company says. To enter, tag @RevlFruits on Instagram or Tik Tok with the hashtag #GrowUpNeverContest and submit the video on growupnever.com.

Revl Fruits, 100% juice with no added sugar comes in four flavors as follows: 

Boldly Cran: Packed with cranberry juice’s bold, tangy essence, Boldly Cran juice spotlights the naturally rich flavor of cranberries.

Tart Cherry: Tart Cherry juice is a celebration of this vibrant fruit, the company says. Each sip delivers the distinctive tartness that cherry enthusiasts crave, it notes.

Berry Wild: A fusion of nature’s most vibrant super fruit juices — cranberry, pomegranate and açaí.

Truly Tropical: Featuring a blend of pineapple and mango juices, Truly Tropical will take you on a vacation with each sip, the company says.

Depending on the flavor, Revl Fruits are available to purchase for a suggested retail price range between $4 and $8, and all flavors are currently available at Kroger, Target, Publix and Amazon.


KEYWORDS: juice blends juice pouches sweepstakes

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