A new survey finds that parents are planning to take back summer and create new memories with their family this year. The new research from Juicy Juice, a juice brand of Harvest Hill Beverage Co., Stamford, Conn., indicated that 70% of families want to reclaim summer 2021 after the past year spent at home. Ambitiously, well over half of all parents (64%) plan on safely incorporating a year's worth of activities into this summer with their family and even more (68%) plan on safely making up for time lost over the past year.
Whether staying close or safely venturing out, Juicy Juice is releasing two new juice beverages to have on-hand for summer activities, trips and everything in between. The two new flavors, Berry Lemonade and Watermelon, capture tastes of the summer season, and are made with 35% less sugar than the leading juice and contain an excellent source of vitamin C, it says. The new offerings will be available in 59-ounce multi-serve bottles and 6.75-ounce juice box packs to accommodate summer activities on the go.
To support summer fun for those staying close to home, Juicy Juice is kicking off the Slide into Summer Sweepstakes, offering five families a chance to win a deluxe backyard playset with installation included. Two hundred first-prize winners will receive a fruit-themed inflatable pool while 500 second prize winners will receive free Juicy Juice. Those interested in participating can look for specially marked packages of Juicy Juice and enter their unique code for the chance to win through July 31. Enter to win and find more details at JuicyJuice.com/SlideintoSummer.
"No matter if families choose to stay close to home or safely reconnect with others, we recognize that parents are looking forward to creating new memories with their loved ones and planning safe activities to have a feel-good, fun-filled summer this year," said Ilene Bergenfeld, chief marketing officer at Harvest Hill Beverage Co., in a statement "To fuel excitement, Juicy Juice is helping families celebrate however they choose to spend the sunny season with the new summer-friendly flavors and the Slide into Summer sweepstakes."