Sparkling Ice launched its latest sweepstakes. Regatta Craft Mixers announced a partnership with US Sailing. Gatorade launched a new campaign designed to encourage young girls to participate in sports.
To honor tea lovers across the nation throughout National Hot Tea Month, the New York-based Tea Council of the USA kicked off its third annual IndividualiTEA Photo Sharing Sweepstakes, offering one winner a chance to win $500 and a year's supply of tea. Consumers can enter by brewing a cup of tea and share their photo, video or description on Instagram or Twitter with the hashtag #IndividualiTEA and tag @TeaCouncil.
Celebrate with the Perfect Pour campaign features retail, on-premise elements
February 8, 2018
Murphy’s Stout, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced the details of its Celebrate with the Perfect Pour St. Patrick’s Day retail and on-premise program.
Grand-prize winner receives a trip for two to Jamaica
October 23, 2017
Red Stripe, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is inviting legal-drinking-aged (LDA) consumers to choose Red Stripe for a shot at a spring break getaway to the brand’s island home, where they can enjoy the carefree spirit that Jamaica offers all year round. Red Stripe’s ‘Skip the Winter, Fly away for Spring Break’ national sweepstakes program kicked off at retail and on-premise this month.
Limited-edition packaging features lyrics from six rappers
June 19, 2017
Sprite, a brand of Atlanta-based The Coca-Cola Co., announced the release of the Summer Sprite Cold Lyrics Series limited-edition packaging, which features cold-inspired lyrics from six of the hottest rappers in the game, the company says.
Winner gets an exclusive, educational weekend in Sonoma County
March 28, 2017
Healdsburg, Calif.-based Rodney Strong Vineyards announced that beginning April 3, wine fans from across the United States will have the opportunity to enter an online sweepstakes for the chance to be one of three Rodney Strong Vineyards Master Blenders. The randomly chosen winners and their guests will win an exclusive, educational weekend trip to Sonoma County, the company says.
Integrated campaign includes sweepstakes, mobile app
February 24, 2017
Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.
Beverage Industry’s September issue features our 2019 Wholesaler of the Year recognition to Southern Glazer’s Wine & Spirits. This issue also features an up close look at the new Future Proof beverage alcohol company as well as a look into the coffee category within the past year. As usual, we rounded up the latest trends in products, packaging and ingredients.
Check back throughout the month for additional content.