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Beverage NewsWine & Spirits

Captain Morgan, West Wilson help consumer fill summer bucket lists

‘Sliced is Better’ sweepstakes open through Aug. 5

By Staff Beverage Industry
July 22, 2024

Summer bucket lists are back, and there’s one item that’s topping lists nationwide ― visiting all 50 U.S. states. So pack your bags and get ready to hit the road because Captain Morgan Sliced is slicing through bucket list destinations of the domestic variety with stateside adventures for all the thrill and flavor-seekers craving a bold twist to their favorite cocktails and summer plans. 

Captain Morgan Sliced and reality TV break-out star, on-air host, and sportswriter West Wilson, a proud member of the Fifty States Club, are embarking on this adventurous journey as the two have joined forces to curate unforgettable adventures and memories for fans this summer. 

“When I made up my mind to visit all 50 states, I couldn’t have imagined the life-changing experiences and incredible people I’d meet along the way,” Wilson said. “That’s why I’m stoked to team up with Captain Morgan Sliced to help fans discover new places, make unforgettable memories, and live life to the fullest ― all while getting one step closer to their 50-state goal.”

Now through Aug. 5, consumers 25 and hold can visit CaptainMorgan.com/SlicedBucketList to enter the “Sliced is Better” sweeps for a chance to embark on a bucket list-worthy adventure. Consumers can choose their own adventure from a list of options handpicked and curated by Wilson based on his own travel exploits:

  • Slice Through the High Seas of the Sunshine State: Welcome aboard your very own chartered yacht setting sail off the Florida Coast ― in true Captain style.
  • Navigate the Midwest as the Northern Lights Light-up Minnesota Skies: Experience the phenomenon in one of the only places in the country where a “night under the stars” will take on a whole new meaning.
  • Experience the Wild West like West: Saddle up for a Western adventure of epic proportions at one of Colorado’s most famous ranches, and look the part as you sail, ahem ride, off into the sunset.

“Captain Morgan Sliced is all about serving up bold flavor and adventure with the simple crack of a can,” said Nikhil Shah, director of brand marketing and convenience spirits. “We want others to come along for the journey, especially at a time when people are craving travel and adventure. And when it comes to summer bucket lists, don’t just check things off — slice through them.”

The newest offering from Captain Morgan is now available nationwide in four malt-based flavors inspired by classic cocktails: Strawberry Margarita, Passionfruit Hurricane, Pineapple Daiquiri and Mango Mai Tai.

KEYWORDS: celebrity partnership flavored malt beverages (FMB) Ready-to-Drink (RTD) Cocktails sweepstakes

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