Angry Orchard, a brand of Boston-based Boston Beer Co., is righting the gifting wrongs this holiday season by launching The Angry Swap, it says.
With 41% of people saying they would love to walk away from gift exchanges with alcohol, Angry Orchard is offering drinkers the opportunity to swap their unwanted gifts for $50 and a year's supply of new Angry Orchard Crisp Imperial Hard Cider, it notes.
The high-ABV imperial cider is sure to satisfy drinkers looking for that extra punch and bold flavor to help get through the holidays, the company says. Clocking in at 8% ABV, Crisp Imperial offers a refreshing Crisp Apple flavor drinkers know and love, now with an added edge, it adds.
Starting Nov. 29 to Dec. 20, consumers 21 and older can enter The Angry Swap sweepstakes by sharing a photo of an unwanted gift on Instagram or Twitter using #AngrySwap and tagging @AngryOrchard for a chance to win $50 and a year's supply of new Crisp Imperial.
Winners will be notified through direct message from the official @AngryOrchard social channels or by email, the company says.