Items Tagged with 'hard cider'

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Beverage News

Beverage swap-out trend likely to continue this Fourth of July

Hard seltzer, canned wine expected to be top growers, Nielsen reports
July 1, 2019
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The Fourth of July holiday is around the corner and that has consumers stocking up on their favorite foods and beverages. When prognosticating about which beverages consumers will reach for this holiday, New York-based Nielsen analyzed the performance of numerous beverage alcohol categories and segments.


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2019 Beer Market Report - Hard Ciders - Angry Orchards Rose - Beverage Industry

2019 Beer Report: Hard ciders benefits from diverse flavor profiles

Packaging innovations also benefit beer segment
March 14, 2019
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In the United States, the hard cider market has experienced its shares of ups and downs. According to Information Resources Inc. (IRI), the hard cider market was up 7.4 percent in case sales for the 52 weeks ending Dec. 30, 2018, in total U.S. multi-outlets, including convenience stores. This marks a notable change for the market, which was down 3.1 percent in dollar sales during the same time period in 2017.
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Crispin Cider Variety Pack

Crispin Cider Co. debuts new variety pack

Crispin Pearsecco launches with packaging option
February 25, 2019
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Crispin Cider Co., a division of Chicago-based MillerCoors, continues to innovate with the debut of a new variety pack of 12-ounce slim cans, now available nationwide. Among the featured flavors are portfolio staples Crispin Rosé and Crispin Brut, along with its new flavor, Crispin Pearsecco. 


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Beer Brands and Social Media Infographic

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.