Angry Orchard launches Easy Apple
New sessionable available in Fall Orchard Sampler Variety Pack
Angry Orchard, a brand of Boston-based The Boston Beer Co., announcedthe launch of Easy Apple, its newest less-sweet hard cider. Easy Apple offers consumers an easy-drinking hard cider option from Angry Orchard that’s lower in calories and sessionable, the company says. The hard cider will be introduced in six-packs in select states this month, including Washington State, Oregon, Idaho, Montana, Arkansas and Rhode Island. Easy Apple also will be available nationwide in the Angry Orchard Fall Orchard Sampler Variety Pack, it adds.
With Easy Apple, consumers will experience a hard cider that not only nods to traditional English dry ciders, but also delivers a balanced flavor profile that will appeal to a wide range of drinkers, the company says.
The 4.2 percent alcohol-by-volume hard cider is crafted with a blend of culinary apples, including Braeburn, Fuji, Gala and Granny Smith, as well as bittersweet apples, like Bisquet, Dabinett, Frequin Rouge and Harry Masters Jersey. Easy Apple is apple-forward in taste and unfiltered, leaving it with a slightly hazy appearance and a dry finish, it adds.
"Easy Apple is a cider you can kick back with, since it's less sweet and sessionable," said Ryan Burk, head cider maker at Angry Orchard, in a statement. "It's just as fitting to have for a day outdoors as it is during happy hour, or as part of a night out."
Angry Orchard Easy Apple will be available in six-packs in select markets starting this month for a suggested retail price of between $8.99 and $9.99. Easy Apple also will be available nationwide as part of the Fall Orchard Sampler, Angry Orchard’s seasonal variety 12-pack that is rolling out this month.