Smirnoff Ice launches Cremsiffino for holiday gift exchange
Flavored malt beverage brand creates faux luxury brand for mischievous gift givers
As a brand that is known for being both mischievous and fun, Smirnoff Ice, a brand of Diageo North America, Norwalk, Conn., has created the ultimate holiday present this holiday season: three different cardboard boxes that appear to contain luxurious home goods items and appliances, but actually contain a bottle of Smirnoff Ice premium flavored malt beverage.
Under the moniker Cremsiffino, the premium imported home goods brand isn't actually a luxury brand, it's an anagram for Smirnoff Ice and the gift contained in the box is not a boring home appliance, it's a bottle of Smirnoff Ice.
White elephant gift exchanges usually are the highlight of the holidays, but when it comes to finding the perfect gift, Smirnoff Ice knows that the struggle can be very real, the brand says. With the Cremsiffino boxes, the only time needed is a few minutes to place the order online and then for the recipient to chill their bottle of Smirnoff Ice Original before enjoying for the holidays.
"Since its launch which defined a new category, Smirnoff Ice has a history of being unconventional and adding fun to any occasion, which is why we created the Cremsiffino gift boxes as the perfect white elephant gift this holiday season," said Krista Kiisk, brand director for Smirnoff, in a statement. "With the Cremsiffino boxes, we've turned what can be a boring gifting moment into delicious, unforgettable fun, and the gift giver into the party legend. At its core, Smirnoff Ice believes that the holidays should be full of laughter and good times — it's that simple."
People (ages 21 and older) across the U.S. (where legally permissible) can visit GiftAGram.com/SmirnoffIceBoxes to purchase Cremsiffino gift boxes filled with one bottle of Smirnoff Ice Original for $20 including shipping. If consumers would prefer to fill the box themselves with one of the other 18 flavors Smirnoff Ice offers, the box alone can be purchased and shipped for $10. Quantities are limited and only available while supplies last.
The Smirnoff Ice Cremsiffino gift boxes are the brand's latest extension of the Not-So-Silent Nights holiday campaign that launched in November and stars Emmy-nominated actress and LGBTQIA+ advocate Laverne Cox.
For the mischief-averse gift givers, the Smirnoff brand also has its limited-edition offerings like Smirnoff Peppermint Twist vodka specialty with "scratch-and-sniff" packaging and the Smirnoff No. 21 Ornaments with Smirnoff No. 21 vodka, which are both back by popular demand this season, it says.